{"id":123131,"date":"2001-06-05T07:26:00","date_gmt":"2001-06-05T05:26:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pg-z-viacom\/"},"modified":"2001-06-05T07:26:00","modified_gmt":"2001-06-05T05:26:00","slug":"pg-z-viacom","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pg-z-viacom.html","title":{"rendered":"P&amp;G z Viacom"},"content":{"rendered":"<p>Ca\u0142y kontrakt szacowany jest na ponad 300 milion\u00f3w USD. Wed\u0142ug analityk\u00f3w ta umowa odzwierciedla zmiany jakie zachodz\u0105 na globalnym rynku reklamy. <\/p>\n<p>\nUwa\u017caj\u0105 oni r\u00f3wnie\u017c, \u017ce takich transakcji b\u0119dzie coraz wi\u0119cej. Zdaniem specjalist\u00f3w wielkim wygranym transakcji jest Procter&#038;Gamble, kt\u00f3ry ma spore k\u0142opoty ze zbytem swoich produkt\u00f3w na prze\u017cywaj\u0105cym spowolnieni rynku ameryka\u0144skim. <\/p>\n<p>\nW tym roku bud\u017cet reklamowy by\u0142 o 150 mln USD mniejszy od zesz\u0142orocznego i wyni\u00f3s\u0142 1,53 mld USD.<\/p>\n<p>\n<a target=\"_blank\" href=\"http:\/\/www.viacom.com\" rel=\"noopener\">Viacom<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Procter &amp; Gamble jeden z najwi\u0119kszych koncern\u00f3w na \u015bwiecie i jednocze\u015bnie jeden z najwi\u0119kszych na \u015bwiecie reklamo dawc\u00f3w podpisa\u0142 umow\u0119 z koncernem medialnym Viacom. Kontrakt przewiduje, \u017ce P&amp;G b\u0119dzie m\u00f3g\u0142 reklamowa\u0107 swoje produkty we wszystkich 12 sieciach telewizyjnych nale\u017c\u0105cych do Viacom. W gr\u0119 wchodz\u0105 takie m.in.: CBS, MTV, MTV2, VH1 i CMT.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-123131","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/123131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=123131"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/123131\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=123131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=123131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=123131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}