{"id":122854,"date":"2001-07-04T07:36:00","date_gmt":"2001-07-04T05:36:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/yahoo-uruchamia-geotargeting\/"},"modified":"2001-07-04T07:36:00","modified_gmt":"2001-07-04T05:36:00","slug":"yahoo-uruchamia-geotargeting","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/yahoo-uruchamia-geotargeting.html","title":{"rendered":"Yahoo uruchamia geotargeting"},"content":{"rendered":"<p>Teoretycznie ta nowa technologia w praktyce umo\u017cliwia identyfikacj\u0119 nie tylko kraju z kt\u00f3rego pochodzi u\u017cytkownika ale r\u00f3wnie\u017c miasta.<\/p>\n<p>\nGwarantuje to reklamodawcom eksponowanie na stronach portalu, reklam kt\u00f3re b\u0119d\u0105 dociera\u0142y tylko i wy\u0142\u0105cznie do konkretnie okre\u015blonej grupy odbiorc\u00f3w, pa\u0144stw i miejscowo\u015bci. Yahoo liczy, \u017ce po wprowadzeniu tej technologii ich zyski z reklamy Internetowej. <\/p>\n<p>\nNiedawno jako pierwsza w Polsce identyczn\u0105 technologie do swojej oferty wprowadzi\u0142a sie\u0107 reklamy Internetowej IDMnet. System ten rozpoznaje u\u017cytkownika na podstawie jego adresu IP, z kt\u00f3rego w danym momencie \u0142\u0105czy si\u0119 on z Internetem. Dok\u0142adno\u015b\u0107 tego systemu obecnie kszta\u0142tuje si\u0119 na poziomie 70 &#8211; 75 % i systematycznie powoli wzrasta. <\/p>\n<p>\n<a target=\"_blank\" href=\"http:\/\/www.yahoo.com\" rel=\"noopener\">Yahoo<\/a> <br \/>\n<a href=\"company.php?company_id=1334\">IDMnet<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Jeden z najwi\u0119kszych \u015bwiatowych portali Yahoo og\u0142osi\u0142 ostatnio, \u017ce b\u0119dzie wykorzystywa\u0107 do emisji reklam na swoich stronach technologi\u0119 EdgeScape firmy Akamai. Technologia ta umo\u017cliwia identyfikacji po\u0142o\u017cenia geograficznego u\u017cytkownika odwiedzaj\u0105cego portal.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[],"class_list":{"0":"post-122854","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-internet","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/122854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=122854"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/122854\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=122854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=122854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=122854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}