{"id":122680,"date":"2001-07-20T08:32:00","date_gmt":"2001-07-20T06:32:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kolejna-fuzja-w-reklamie\/"},"modified":"2001-07-20T08:32:00","modified_gmt":"2001-07-20T06:32:00","slug":"kolejna-fuzja-w-reklamie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kolejna-fuzja-w-reklamie.html","title":{"rendered":"Kolejna fuzja w reklamie"},"content":{"rendered":"<p>z brytyjsk\u0105 Cordiant Communications Group. <\/p>\n<p>\nJak podaje internetowa wersja pisma AdAgeGlobal, w wyniku transakcji Publicis, kt\u00f3ry od sierpnia ubieg\u0142ego roku jest  w\u0142a\u015bciciel Saatch &#038; Saatchi b\u0119dzie posiada\u0107 75% akcji w NewCo., za\u015b Cordiant pozosta\u0142e 25% udzia\u0142\u00f3w.  <\/p>\n<p>\nNewCo. przejmie r\u00f3wnie\u017c po\u0142ow\u0119 udzia\u0142\u00f3w firmy Zenith Media, kt\u00f3ra jest sp\u00f3\u0142k\u0105 joint venture Cordianta i Saatchi &#038; Saatchi, oraz wi\u0119kszo\u015b\u0107 oddzia\u0142\u00f3w nale\u017c\u0105cej do Publicisa agencji Optimedia, s\u0105 to biura w Ameryce P\u00f3\u0142nocnej, Francji, Niemczech, W\u0142oszech, Portugalii, Holandii, Hiszpanii i Wielkiej Brytanii. <\/p>\n<p>\nW ubieg\u0142ym roku obroty wszystkich firm wchodz\u0105cych w sk\u0142ad nowego holdingu NewCo. wynios\u0142y ponad 20 miliard\u00f3w dolar\u00f3w. <\/p>\n<p>\n","protected":false},"excerpt":{"rendered":"W wyniku fuzji, pomi\u0119dzy agencja reklamow\u0105 Publicis oraz Cordian Communications, powstanie nowy holding reklamowy o nazwie NewCo. Fuzja obu firm ma zosta\u0107 zako\u0144czona w sierpniu bie\u017c\u0105cego roku. Nowy holding powstaje w wyniku po\u0142\u0105czenia dzia\u0142\u00f3w mediowych francuskiej Publicis Groupe&#8230;","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-122680","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/122680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=122680"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/122680\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=122680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=122680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=122680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}