{"id":122652,"date":"2001-07-24T09:15:00","date_gmt":"2001-07-24T07:15:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/efektywne-banery\/"},"modified":"2001-07-24T09:15:00","modified_gmt":"2001-07-24T07:15:00","slug":"efektywne-banery","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/efektywne-banery.html","title":{"rendered":"Efektywne banery"},"content":{"rendered":"<p>Na podstawie czterech niezale\u017cnych bada\u0144 przeprowadzonych przez IAB, DobleClick, MSN, CNET mo\u017cna z pewno\u015bci\u0105 powiedzie\u0107, \u017ce stosoawnie du\u017cych baner\u00f3w poprawia statystyki skuteczno\u015bci dotarcia do potencjalnego klienta o ponad 40%. <\/p>\n<p>\nWed\u0142ug ekspert\u00f3w IAB stosuj\u0105c przekaz strumieniowy te wyniki mog\u0105 by\u0107 jeszcze lepsze. To samo dotyczy stosowania d\u017awi\u0119ku oraz prezentacji sporz\u0105dzonych w technologii  Flashowej. <\/p>\n<p>\nWyniki bada\u0144 pokaza\u0142y, \u017ce prawie 99% Internaut\u00f3w nie klika na banery, jednak eksperci IAB oceniaj\u0105cy dane z raport\u00f3w byli zgodni, \u017ce reklama banerowa jest skuteczna. <\/p>\n<p>\nMimo i\u017c nie przek\u0142ada si\u0119 na szybki wzrost sprzeda\u017cy reklamowanych produkt\u00f3w, to dzi\u0119ki niej \u015bwiadomo\u015b\u0107 marki w wi\u0119kszo\u015bci produkt\u00f3 ro\u015bnie.<\/p>\n<p>\n<a target=\"_blank\" href=\"http:\/\/www.iab.net\" rel=\"noopener\">IAB<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Wed\u0142ug najnowszego raportu IAB &#8211; ameryka\u0144skiego Biura Reklamy Interaktywnej banery o du\u017cych rozmiarach s\u0105 o wiele skuteczniejsze ni\u017c si\u0119 powszechnie uwa\u017ca.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-122652","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/122652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=122652"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/122652\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=122652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=122652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=122652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}