Agencja Reklamowa D’Arcy, dom mediowy MediaVest oraz firma outdoorowa Town& City pokusi\u0142y si\u0119 o stworzenie oryginalnego projektu niemal dzie\u0142a sztuki. <\/p>\n
\nTak te\u017c mo\u017cna m\u00f3wi\u0107 o bilboardzie, kt\u00f3ry stanie w Warszawie na Mokotowie. B\u0119dzie to jedyny w swoim rodzaju symbol niekonwencjonalnego podej\u015bcia do reklamy. <\/p>\n
\nPodpaski Always od lat kojarz\u0105 si\u0119 z ochron\u0105, a teraz dodatkowo s\u0105 przewiewne i t\u0119 w\u0142a\u015bnie przewiewno\u015b\u0107 b\u0119dzie prezentowa\u0142 billboard. <\/p>\n
\nJu\u017c w sierpniu mieszkanki S\u0142u\u017cewca nad Dolink\u0105 i Ursynowa prawdopodobnie zaczn\u0105 plotkowa\u0107 o nowych Always Air Comfort widz\u0105c niezwykle przewiewny billboard firmy Town&City.<\/p>\n
\nWszystko to za spraw\u0105 kilkunastu ma\u0142ych akcent\u00f3w tzn. przewiewnych dziurek i standardowa tablica przesta\u0142a by\u0107 standardowa. Dziurki na billboardzie uk\u0142adaj\u0105ce si\u0119 w napis AirComfort przekazuj\u0105 t\u0119 informacj\u0119 w bardzo oryginalny spos\u00f3b. <\/p>\n
\nD`Arcy<\/a>
\nMediaVest<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Jak niekonwencjonalnie i ciekawie przedstawi\u0107 produkt? Jak go pokaza\u0107, by by\u0142 nie tylko widoczny, lecz r\u00f3wnie\u017c zauwa\u017cany? Co zrobi\u0107, by jego reklama by\u0142a dobrze odebrana, zapami\u0119tana i utrwalona?","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-122526","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/122526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=122526"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/122526\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=122526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=122526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=122526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}