{"id":12241,"date":"2011-09-28T13:16:44","date_gmt":"2011-09-28T11:16:44","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/grey-group-eksperymentuje-z-ambi-pur-wideo\/"},"modified":"2011-09-28T13:16:44","modified_gmt":"2011-09-28T11:16:44","slug":"grey-group-eksperymentuje-z-ambi-pur-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/grey-group-eksperymentuje-z-ambi-pur-wideo.html","title":{"rendered":"Grey Group eksperymentuje z Ambi Pur (wideo)"},"content":{"rendered":"<p>Jest to pierwsza tak du\u017ca kampania typu Viral marketing firmy Ambi Pur w Polsce.<\/p>\n<p>Kampania prezentuje now\u0105 lini\u0119 od\u015bwie\u017caczy powietrza Ambi Pur Fresh Air. W emitowanych spotach Ambi Pur zostaje poddany ekstremalnemu testowi na brzydkie zapachy. Realizacja spot&oacute;w odby\u0142a si\u0119 w sierpniu 2011 r. w \u0141odzi. Do eksperymentu zaproszeni zostali przypadkowi przechodnie, kt&oacute;rzy z zas\u0142oni\u0119tymi oczami opisywali pomieszczenia do kt&oacute;rych zostali zaprowadzeni.<\/p>\n<p>Kampania jest adaptacj\u0105 pomys\u0142u kreatywnego &#8222;Breath Happy&#8221; za kt&oacute;r\u0105 agencja Grey New York zosta\u0142a nagrodzona z\u0142otym Lwem w Cannes. Spoty zrealizowane przez Grey Group Polska uka\u017c\u0105 si\u0119 w sieci. W telewizji wyemitowany zostanie spot nakr\u0119cony przez Grey Group New York. <\/p>\n<p>Kreacj\u0105 ze strony Grey Group zaj\u0119li si\u0119 art director &#8211; Zofia Nowak, copywriter &#8211; Renata Bujanowska, accounci: Roksana Odyjas, Agnieszka Woronowicz i Dorota Mosakowska.  Re\u017cyserem spot&oacute;w by\u0142 Kuba \u0141ubniewski. Ze strony Ambi Pur przy kampanii pracowali Karol Czupry\u0144ski i Beata Rusak.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Grey Group Polska jest odpowiedzialna za realizacj\u0119 nowej kampanii marki Ambi Pur w Polsce. Kampania poza spotami w telewizji wspierana jest filmami w internecie.","protected":false},"author":1,"featured_media":12242,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[66],"class_list":{"0":"post-12241","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-grey","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=12241"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12241\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/12242"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=12241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=12241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=12241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}