{"id":122307,"date":"2001-08-27T19:01:32","date_gmt":"2001-08-27T17:01:32","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-toyoty-za-160-mln-dolarow\/"},"modified":"2001-08-27T19:01:32","modified_gmt":"2001-08-27T17:01:32","slug":"kampania-toyoty-za-160-mln-dolarow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-toyoty-za-160-mln-dolarow.html","title":{"rendered":"Kampania Toyoty za 160 mln dolar\u00f3w"},"content":{"rendered":"<p>Kampania b\u0119dzie promowa\u0142a now\u0105 wersj\u0119 Toyoty Camry. Producent samochod\u00f3w chce aby w ci\u0105gu nast\u0119pnych 60 dni a\u017c 90 proc. Amerykan\u00f3w obejrza\u0142o co najmniej osiem razy reklam\u0119 informuj\u0105c\u0105 o wprowadzeniu nowego modelu Toyoty.<\/p>\n<p>Opr\u00f3cz reklam w telewizji kampania b\u0119dzie obecna tak\u017ce w Internecie, prasie i radiu.<\/p>\n<p>W chwili obecnej \u015brednia wieku posiadaczy Toyoty Camry to 50 lat. Toyota ma nadziej\u0119 \u017ce dzi\u0119ki kampanii, kt\u00f3ra jest skierowana do zdecydowanie m\u0142odszej grupy wiekowej, \u015brednia wieku os\u00f3b kupuj\u0105cych ten model Toyoty obni\u017cy si\u0119 o ok. 15 lat.<\/p>\n","protected":false},"excerpt":{"rendered":"W tym tygodniu rusza najwi\u0119ksza i najdro\u017csza kampania reklamowa Toyoty w historii firmy, kt\u00f3ra b\u0119dzie kosztowa\u0142a japo\u0144skiego producenta samochod\u00f3w ponad 160 mln dolar\u00f3w.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-122307","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/122307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=122307"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/122307\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=122307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=122307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=122307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}