{"id":122294,"date":"2001-08-28T12:35:00","date_gmt":"2001-08-28T10:35:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rtl-szuka-nowych-zrodel-dochodu\/"},"modified":"2001-08-28T12:35:00","modified_gmt":"2001-08-28T10:35:00","slug":"rtl-szuka-nowych-zrodel-dochodu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/rtl-szuka-nowych-zrodel-dochodu.html","title":{"rendered":"RTL szuka nowych \u017ar\u00f3de\u0142 dochodu"},"content":{"rendered":"<p>Na \u0142amach niemieckiego dziennika &#8222;Handelsblatt&#8221;, szef firmy Didier Bellens powiedzia\u0142, \u017ce ju\u017c w tej chwili nale\u017c\u0105cy do grupy francuski kana\u0142 M6 generuje 1\/4 swoich wp\u0142yw\u00f3w z innych \u017ar\u00f3de\u0142 ni\u017c tradycyjne reklamy telewizyjne.<\/p>\n<p>Sp\u00f3\u0142ka chce postawi\u0107 g\u0142\u00f3wnie na sprzeda\u017c muzyki, a tak\u017ce sprzeda\u017c produkt\u00f3w poprzez wykorzystanie interaktywnych technologii. Niedawno w Niemczech ruszy\u0142 tak\u017ce kana\u0142 RTL Shop &#8211; typowy kana\u0142 teleshoppingowy, kt\u00f3ry b\u0119dzie punktem wyj\u015bcia do kolejnych dzia\u0142a\u0144.<\/p>\n<p>Bellens m\u00f3wi tak\u017ce o zacie\u015bnieniu wsp\u00f3\u0142pracy ze sp\u00f3\u0142k\u0105 &#8211; matk\u0105 RTL Group, niemieckim koncernem wydawniczym Bertelsmann, do kt\u00f3rego nale\u017cy 67 proc. udzia\u0142\u00f3w w nadawcy.<\/p>\n<p>W sk\u0142ad grupy RTL wchodz\u0105 24 stacje telewizyjne (w tym polski RTL7) i 17 stacji radiowych.<\/p>\n","protected":false},"excerpt":{"rendered":"Grupa RTL szuka nowych sposob\u00f3w generowania dochod\u00f3w. Powodem takiego kroku jest spadek zysku z reklam, co odbi\u0142o si\u0119 ostatnio powa\u017cnie na wynikach finansowych firmy z Luxembourga.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[],"class_list":{"0":"post-122294","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tv","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/122294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=122294"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/122294\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=122294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=122294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=122294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}