{"id":122163,"date":"2001-09-07T09:01:00","date_gmt":"2001-09-07T07:01:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/reklamowe-gry-internautow\/"},"modified":"2001-09-07T09:01:00","modified_gmt":"2001-09-07T07:01:00","slug":"reklamowe-gry-internautow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/reklamowe-gry-internautow.html","title":{"rendered":"Reklamowe gry Internaut\u00f3w"},"content":{"rendered":"<p>Z raport\u00f3w dotycz\u0105cych rynku reklam internetowych wynika, \u017ce jedynie nieca\u0142y 1% internaut\u00f3w zwraca uwag\u0119 na banery oraz okienka pop-up. Reklamodawcy szukaj\u0105 wi\u0119c nowych sposob\u00f3w promowania swoich produkt\u00f3w w sieci &#8211; jednym z ciekawszych s\u0105 gry reklamowe (po angielsku zwane advergames). <\/p>\n<p>\nS\u0105 to z regu\u0142y proste gry zr\u0119czno\u015bciowe, nie wymagaj\u0105ce ani szybkiego \u0142\u0105cza, ani &#8222;mocnego&#8221; komputera &#8211; musz\u0105 jednak by\u0107 na tyle interesuj\u0105ce, by zaciekawi\u0107 internaut\u0119. <\/p>\n<p>\nZdaniem przedstawicieli bran\u017cy reklamowej, &#8222;advergames&#8221; s\u0105 bardzo efektywne &#8211; bawi\u0105c si\u0119 nimi, gracze dok\u0142adnie zapami\u0119tuj\u0105 zar\u00f3wno sam produkt, jak i jego mark\u0119. To odr\u00f3\u017cnia je od zwyk\u0142ych reklam, kt\u00f3re u\u017cytkownicy Internetu z regu\u0142y ignoruj\u0105. <\/p>\n<p>\nFirmy, kt\u00f3re ju\u017c korzysta\u0142y z gier reklamowych do promowania swoich produkt\u00f3w (m.in. Ford, General Motors, Sony, Procter &#038; Gamble czy Toyota), chwal\u0105 sobie nowe medium reklamowe oraz jego skuteczno\u015b\u0107. <\/p>\n<p>\nJest i druga strona medalu &#8211; wiele organizacji krytykuje &#8222;advergames&#8221; za to, \u017ce bardzo silnie oddzia\u0142uj\u0105 one na, nie\u015bwiadomych ich promocyjnej roli, m\u0142odych internaut\u00f3w.<\/p>\n","protected":false},"excerpt":{"rendered":"Tylko 1% Internaut\u00f3w zwraca uwag\u0119 na banery oraz okienka pop-up. Reklamodawcy znale\u017ali wi\u0119c nowy spos\u00f3b promowania swoich produkt\u00f3w w sieci &#8211; gry reklamowe.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[],"class_list":{"0":"post-122163","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-badania","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/122163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=122163"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/122163\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=122163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=122163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=122163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}