{"id":122100,"date":"2001-09-12T08:12:00","date_gmt":"2001-09-12T06:12:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wydatki-na-reklame-w-internecie-spadly\/"},"modified":"2001-09-12T08:12:00","modified_gmt":"2001-09-12T06:12:00","slug":"wydatki-na-reklame-w-internecie-spadly","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/wydatki-na-reklame-w-internecie-spadly.html","title":{"rendered":"Wydatki na reklam\u0119 w Internecie spad\u0142y"},"content":{"rendered":"<p>Jak wynika z najnowszych bada\u0144 i estymacji firmy Competitive Media Reporting, nie nale\u017cy spodziewa\u0107 si\u0119 radykalnej i szybkiej poprawy tej sytuacji, tak jak trudno liczy\u0107 na natychmiastowe ust\u0105pienie recesji. <\/p>\n<p>\nSpecjalizuj\u0105cy si\u0119 w badaniach internetu dzia\u0142 CMR stwierdza w swym raporcie, \u017ce wydatki na sieciow\u0105 reklam\u0119 nie wzrosn\u0105 do pierwszego kwarta\u0142u 2002 roku. <\/p>\n<p>\nNadal w rankingu najwi\u0119cej zarabiajacych na reklamie internetowejpierwsze miejsce zajmuje portal Yahoo. Jego przychody wynios\u0142y 197,3 miliona dolar\u00f3w. <\/p>\n<p>\nZaraz za nim plasuje si\u0119 AOL Time Warner ze 174 milionami dolar\u00f3w. Najwi\u0119kszym reklamodawc\u0105 w sieci jest General Motors. Tylko w pierwszej po\u0142owie 2001 roku koncern ten wyda\u0142 na interaktywn\u0105 reklam\u0119 25,4 miliona dolar\u00f3w. Pozycj\u0119 wicelidera zajmuje gie\u0142da internetowa eBay (24,4 mln. dolar\u00f3w).<\/p>\n","protected":false},"excerpt":{"rendered":"Wydatki na reklam\u0119 w internecie spad\u0142y w pierwszej po\u0142owie 2001 roku o 10% i wynios\u0142y p\u00f3\u0142tora miliarda dolar\u00f3w, a i to, prawdopodobnie, jeszcze nie koniec.","protected":false},"author":1,"featured_media":122101,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[],"class_list":{"0":"post-122100","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/122100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=122100"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/122100\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/122101"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=122100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=122100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=122100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}