{"id":122083,"date":"2001-09-13T09:05:00","date_gmt":"2001-09-13T07:05:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/marketing-w-wielkiej-brytanii\/"},"modified":"2001-09-13T09:05:00","modified_gmt":"2001-09-13T07:05:00","slug":"marketing-w-wielkiej-brytanii","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/marketing-w-wielkiej-brytanii.html","title":{"rendered":"Marketing w Wielkiej Brytanii"},"content":{"rendered":"<p>\u017ce 80% respondent\u00f3w jest zdania, \u017ce marketing jest bardzo wa\u017cny dla osi\u0105gni\u0119cia cel\u00f3w finansowych, a ponad 75% uwa\u017ca, \u017ce kampanie marketingowe s\u0105 wa\u017cne dla rozwoju firmy. <\/p>\n<p>\nJednak, tylko 1\/3 ankietowanych twierdzi, \u017ce marketing jest dobrze umiejscowiony w ich w\u0142asnych firmach, 18% ocenia strategiczn\u0105 skuteczno\u015b\u0107 jako dobr\u0105, 36% jako raczej z\u0142\u0105.<\/p>\n<p>\nFirmy musz\u0105 zrozumie\u0107 warto\u015b\u0107 marketingu, ale wiele z nich musi da\u0107 wi\u0119kszy priorytet kampaniom marketingowym. 42% firm z sektora B2B uwa\u017ca, \u017ce marketing by\u0142 wa\u017cny dla tworzenia wizerunku firmy; z tym twierdzeniem zgadza si\u0119 tylko 26% firm z sektora B2C. <\/p>\n<p>\nFirmy z sektora B2B, kt\u00f3re sprzedaj\u0105 towary i us\u0142ugi innym firmom uwa\u017caj\u0105 marketing za mniej wa\u017cny od wysi\u0142k\u00f3w zmierzaj\u0105cych do osi\u0105gni\u0119cia za\u0142o\u017conej wielko\u015bci sprzeda\u017cy; firmy z sektora B2C s\u0105 odmiennego zdania.<\/p>\n","protected":false},"excerpt":{"rendered":"Marketing mo\u017ce wywiera\u0107 bardzo du\u017cy wp\u0142yw na dzia\u0142alno\u015b\u0107 firmy. Badania przeprowadzone przez McKinsey na grupie kadry kierowniczej z 545 brytyjskich firm wykaza\u0142y,&#8230;","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[],"class_list":{"0":"post-122083","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-badania","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/122083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=122083"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/122083\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=122083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=122083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=122083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}