{"id":12201,"date":"2011-09-29T16:13:24","date_gmt":"2011-09-29T14:13:24","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/idmnet-i-o2-wprowadzaja-wspolne-targetowanie-behawioralne\/"},"modified":"2011-09-29T16:13:24","modified_gmt":"2011-09-29T14:13:24","slug":"idmnet-i-o2-wprowadzaja-wspolne-targetowanie-behawioralne","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/idmnet-i-o2-wprowadzaja-wspolne-targetowanie-behawioralne.html","title":{"rendered":"IDMnet i o2 wprowadzaj\u0105 wsp\u00f3lne targetowanie behawioralne"},"content":{"rendered":"<p><strong>Oferta dost\u0119pna b\u0119dzie od pa\u017adziernika.<\/strong><\/p>\n<p>Kampanie b\u0119d\u0105 emitowane na po\u0142\u0105czonym zasi\u0119gu obu wydawc&oacute;w &#8211; w nale\u017c\u0105cej do IDMnet sieci typu audience &#8211; AdProfile oraz w serwisach z Grupy o2. To pierwsza tego typu \u0142\u0105czona oferta na polskim rynku.<\/p>\n<p>Dotychczas ka\u017cda z sieci typu audience ogranicza\u0142a si\u0119 do powierzchni reklamowej jednego wydawcy. Planuj\u0105c kampani\u0119 z wykorzystaniem predykcyjnego targetowania behawioralnego, nale\u017ca\u0142o w ka\u017cdej sieci wykupi\u0107 j\u0105 oddzielnie, cz\u0119sto duplikuj\u0105c liczb\u0119 kontakt&oacute;w z reklam\u0105 i generuj\u0105c niepotrzebne straty mediowe.<\/p>\n<p>\u0141\u0105czona oferta IDMnet i o2, dzi\u0119ki wprowadzeniu wsp&oacute;lnego cappingu, ma pozwala\u0107 na ograniczenie strat mediowych. Jednocze\u015bnie ma zapewni\u0107 lepsze dotarcie do potencjalnych odbiorc&oacute;w, poprzez zwi\u0119kszenie ilo\u015bci miejsc, w kt&oacute;rych u\u017cytkownik mo\u017ce zetkn\u0105\u0107 si\u0119 z komunikatem reklamowym.<\/p>\n","protected":false},"excerpt":{"rendered":"IDMnet wraz z Grup\u0105 o2 wprowadzaj\u0105 wsp&oacute;ln\u0105 ofert\u0119 predykcyjnego targetowania behawioralnego.&nbsp;","protected":false},"author":1,"featured_media":12202,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[193,858,608],"class_list":{"0":"post-12201","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-idmnet","9":"tag-o2","10":"tag-o2-pl","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=12201"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12201\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/12202"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=12201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=12201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=12201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}