{"id":121907,"date":"2001-09-28T09:45:00","date_gmt":"2001-09-28T07:45:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wiecej-reklam-malych-i-srednich-firm\/"},"modified":"2001-09-28T09:45:00","modified_gmt":"2001-09-28T07:45:00","slug":"wiecej-reklam-malych-i-srednich-firm","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/wiecej-reklam-malych-i-srednich-firm.html","title":{"rendered":"Wi\u0119cej reklam ma\u0142ych i \u015brednich firm"},"content":{"rendered":"<p>\u017ce w 2006 roku wydatki ma\u0142ych i \u015brednich firm na reklam\u0119 internetow\u0105 w USA wzrosn\u0105 z obecnych 495 milion\u00f3w dolar\u00f3w do 5 miliard\u00f3w USD. <\/p>\n<p>\nFirmy b\u0119d\u0105 umieszcza\u0107 swoje reklamy w katalogach \u017b\u00f3\u0142tych Stron, lokalnych gazetach i innych mediach w obr\u0119bie ich dzia\u0142ania, na witrynach internetowych, b\u0119d\u0105 tak\u017ce korzysta\u0107 z metod reklamy bezpo\u015bredniej.<\/p>\n<p>\nB\u0119d\u0105 w wi\u0119kszym stopniu wykorzystywa\u0107 docierania do niewielkich grup konsument\u00f3w, co jest mo\u017cliwe w przypadku reklamy internetowej, dzi\u0119ki kt\u00f3rej ma\u0142e i \u015brednie firmy zaoszcz\u0119dz\u0105 \u015brodki finansowe i zwi\u0119ksza wsp\u00f3\u0142czynniki zwrotu z inwestycji. W miar\u0119 wzrostu popularno\u015bci Internetu b\u0119d\u0105 tak\u017ce ros\u0142y wydatki na reklam\u0119 w Sieci.<\/p>\n","protected":false},"excerpt":{"rendered":"Kampanie emailowe staj\u0105 si\u0119 atrakcyjnym narz\u0119dziem reklamowym dla wielu ma\u0142ych i \u015brednich firm. Przeprowadzone ostatnio w USA badania Jupiter Media Metrix wykazuj\u0105, \u017ce coraz wi\u0119cej firm z tego sektora sk\u0142ania si\u0119 ku reklamie internetowej. Specjali\u015bci Jupiter Media Metrix  przewiduj\u0105,&#8230;","protected":false},"author":1,"featured_media":121908,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[],"class_list":{"0":"post-121907","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/121907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=121907"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/121907\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/121908"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=121907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=121907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=121907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}