{"id":121341,"date":"2001-11-14T10:35:00","date_gmt":"2001-11-14T09:35:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/3dart-dla-towarzystwa-aig\/"},"modified":"2001-11-14T10:35:00","modified_gmt":"2001-11-14T09:35:00","slug":"3dart-dla-towarzystwa-aig","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/3dart-dla-towarzystwa-aig.html","title":{"rendered":"3dart dla Towarzystwa AIG"},"content":{"rendered":"<p>Kampania reklamowa skierowana jest do ludzi m\u0142odych, kt\u00f3rzy w niedalekiej przysz\u0142o\u015bci stan\u0105 przed wyborem towarzystwa emerytalnego. <\/p>\n<p>\nJej celem jest promocja nowoczesnego wizerunku Towarzystwa AIG oraz zainteresowanie us\u0142ugami potencjalnej grupy docelowej. <\/p>\n<p>\nW strategii reklamowej 3dart.com wykorzysta\u0142 zar\u00f3wno kreacje baner\u00f3w i sky scraper\u00f3w w technologii Flash, wysy\u0142k\u0119 e-mailingu, jak i rozwi\u0105zania pop-under. W celu urozmaicenia przekazu stworzona zosta\u0142a gra interaktywna, kt\u00f3ra polega na wsp\u00f3\u0142zawodnictwie Internaut\u00f3w w dyscyplinie &#8222;chodu sportowego&#8221;. <\/p>\n<p>\nWska\u017aniki analiz ogl\u0105dalno\u015bci (CTR 11,0%) wskazuj\u0105 na du\u017ce zaanga\u017cowanie u\u017cytkownik\u00f3w w interakcj\u0119 z prezentowanymi formami reklamy. Zako\u0144czenie kampanii przewidywane jest na 15 listopada 2001.<\/p>\n","protected":false},"excerpt":{"rendered":"Trwa internetowa kampania reklamowa dla AIG Powszechne Towarzystwo Emerytalne S.A. przygotowana przez 3dart.com we wsp\u00f3\u0142pracy z brokerem mediowym CR Media.","protected":false},"author":1,"featured_media":121342,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-121341","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/121341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=121341"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/121341\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/121342"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=121341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=121341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=121341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}