{"id":121093,"date":"2001-11-30T12:29:00","date_gmt":"2001-11-30T11:29:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rynek-reklamy-w-austrii-i-na-wegrzech-ciagle-rosnie\/"},"modified":"2001-11-30T12:29:00","modified_gmt":"2001-11-30T11:29:00","slug":"rynek-reklamy-w-austrii-i-na-wegrzech-ciagle-rosnie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/rynek-reklamy-w-austrii-i-na-wegrzech-ciagle-rosnie.html","title":{"rendered":"Rynek reklamy w Austrii i na W\u0119grzech ci\u0105gle ro\u015bnie."},"content":{"rendered":"<p>W pierwszych sze\u015bciu miesi\u0105cach bie\u017c\u0105cego roku wydan\u0105 na reklam\u0119 internetow\u0105 r\u00f3wnowarto\u015b\u0107 3,98 milion\u00f3w euro. Na rynku pojawili si\u0119 tak\u017ce nowi zleceniodawcy, firmy z sektora motoryzacyjnego i artyku\u0142\u00f3w konsumpcyjnych.<\/p>\n<p>\nNajwi\u0119cej reklam pozyskuje sektor medialny, swoj\u0105 pozycj\u0119 na rynku wzmocni\u0142y tak\u017ce interaktywne agencje reklamowe specjalizuj\u0105ce si\u0119 w us\u0142ugach internetowych.<\/p>\n<p>\nWed\u0142ug Swiss Prognos Institute w przysz\u0142ym roku rynek reklamy w Austrii wzro\u015bnie o 3,5%, do 2,1 miliard\u00f3w euro.<\/p>\n<p>\nNajszybszy wzrost obserwowany b\u0119dzie w sektorze reklamy telewizyjnej, reklama w magazynach i gazetach wzro\u015bnie o 2,3%. W tym roku wydatki na reklam\u0119 tradycyjn\u0105 wzrosn\u0105 o 0,5% (2,05 milion\u00f3w euro), natomiast wydatki na reklam\u0119 internetow\u0105 o 10%, do 8 milion\u00f3w euro.<\/p>\n<p>\nPrzychody firm reklamowych osi\u0105gn\u0105 w 2005 roku warto\u015b\u0107 2,7 miliard\u00f3w euro, a w 2011 3,8 miliard\u00f3w euro. Najwi\u0119ksze przychody osi\u0105gn\u0105 firmy dzia\u0142aj\u0105ce w sektorze reklamy telewizyjnej i internetowej.<\/p>\n","protected":false},"excerpt":{"rendered":"Wed\u0142ug raportu opublikowanego przez Hungarian Advertising Association w tym roku wydatki na internetow\u0105 reklam\u0119 na W\u0119grzech wzros\u0142y o 70%.","protected":false},"author":1,"featured_media":121094,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-121093","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/121093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=121093"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/121093\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/121094"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=121093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=121093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=121093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}