{"id":120901,"date":"2001-12-14T10:55:00","date_gmt":"2001-12-14T09:55:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/internetowa-reklama-w-kanadzie\/"},"modified":"2001-12-14T10:55:00","modified_gmt":"2001-12-14T09:55:00","slug":"internetowa-reklama-w-kanadzie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/internetowa-reklama-w-kanadzie.html","title":{"rendered":"Internetowa reklama w Kanadzie"},"content":{"rendered":"<p>To samo dotyczy 80% \u015brednich firm i 65% ma\u0142ych przedsi\u0119biorstw. W kampaniach marketingowych najcz\u0119\u015bciej wykorzystywane by\u0142y banery i aplikacje poczty elektronicznej. <\/p>\n<p>\nBadania wykonane przy wsp\u00f3\u0142udziale IBM Canada obj\u0119\u0142y 452 firmy i wykaza\u0142y, \u017ce najwi\u0119kszymi trudno\u015bciami by\u0142y trudno\u015bci we wprowadzaniu rozwi\u0105za\u0144 dla zarz\u0105dzania relacjami z klientami (45%) i brak wystarczaj\u0105cych \u015brodk\u00f3w finansowych (42%). 25% firm nie wykonuje pomiar\u00f3w skuteczno\u015bci ich dzia\u0142alno\u015bci internetowej. <\/p>\n<p>\nForrester Research przewiduje, \u017ce w tym roku wydatki na reklam\u0119 internetow\u0105 wynios\u0105 101 milion\u00f3w dolar\u00f3w, natomiast eMarketer zak\u0142ada wy\u017csz\u0105 kwot\u0119 r\u00f3wn\u0105 145,8 milion\u00f3w dolar\u00f3w.<\/p>\n","protected":false},"excerpt":{"rendered":"Wed\u0142ug raportu Canadian Marketing Association z pa\u017adziernika 2001, 86% du\u017cych firm w Kanadzie w ci\u0105gu ostatniego roku wzmocni\u0142a swoj\u0105 obecno\u015b\u0107 w Internecie.","protected":false},"author":1,"featured_media":120902,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-120901","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/120901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=120901"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/120901\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/120902"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=120901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=120901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=120901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}