{"id":120700,"date":"2002-01-08T21:59:38","date_gmt":"2002-01-08T20:59:38","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/olivia-takze-w-miniformacie\/"},"modified":"2002-01-08T21:59:38","modified_gmt":"2002-01-08T20:59:38","slug":"olivia-takze-w-miniformacie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/prasa\/olivia-takze-w-miniformacie.html","title":{"rendered":"Olivia tak\u017ce w miniformacie"},"content":{"rendered":"<p>&#8211; Presti\u017cowy miniformat szczeg\u00f3lnie wysoko oceniany jest na ca\u0142ym \u015bwiecie przez m\u0142ode kobiety, a jest to w przypadku czytelniczek Olivii bardzo du\u017ca grupa: prawie 65 proc. czytelniczek to kobiety do 39 roku \u017cycia &#8211; m\u00f3wi Ma\u0142gorzata Bara\u0144ska, dyrektor wydawniczy ds. tytu\u0142\u00f3w kobiecych w Axel Springer Polska.<\/p>\n<p>Dotychczas miniformaty stosowali wydawcy takich pism, jak Glamour, czy Cosmopolitan, kt\u00f3rych niekt\u00f3re edycje wydawane by\u0142y w takim w\u0142a\u015bnie rozmiarze.<\/p>\n<p>Wprowadzeniu na rynek mniejszej Olivii towarzyszy intensywna kampania reklamowa, kt\u00f3ra obejmuje telewizj\u0119, pras\u0119, a tak\u017ce plakaty w punktach sprzeda\u017cy. Tradycyjna edycja pisma kosztuje 3,95 z\u0142, a ma\u0142a 3,30 z\u0142.<\/p>\n","protected":false},"excerpt":{"rendered":"Kobiecy miesi\u0119cznik Olivia ukaza\u0142 si\u0119 8 stycznia w dw\u00f3ch formatach &#8211; klasycznym i mini. Mniejsza Olivia r\u00f3\u017cni si\u0119 od swojej siostry nie tylko wielko\u015bci\u0105, ale i ni\u017csz\u0105 cen\u0105. Kieszonkowy format B5 ma ju\u017c w \u015bwiecie magazyn\u00f3w kobiecych liczne grono zwolenniczek.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9673],"tags":[],"class_list":{"0":"post-120700","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-prasa","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/120700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=120700"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/120700\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=120700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=120700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=120700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}