{"id":12067,"date":"2011-10-04T19:50:59","date_gmt":"2011-10-04T17:50:59","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/house-grunt-to-dobre-wychowanie\/"},"modified":"2011-10-04T19:50:59","modified_gmt":"2011-10-04T17:50:59","slug":"house-grunt-to-dobre-wychowanie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/house-grunt-to-dobre-wychowanie.html","title":{"rendered":"House: grunt to dobre wychowanie"},"content":{"rendered":"<p>&#8222;Najpierw obowi\u0105zki p&oacute;\u017aniej przyjemno\u015bci&#8221;, &#8222;Grunt to dobre wychowanie&#8221;, &#8222;Edukacja jest najwa\u017cniejsza&#8221;, &#8222;Rozs\u0105dek przede wszystkim&#8221; &#8211; to has\u0142a kampanii marki.<\/p>\n<p>W zestawieniu z kontrastuj\u0105cymi zdj\u0119ciami maj\u0105 sta\u0107 si\u0119 ironicznym komentarzem, idealnie przedstawiaj\u0105cym nonszalancki stosunek i dystans m\u0142odych ludzi wobec truizm&oacute;w, kt&oacute;re powtarzaj\u0105 doro\u015bli.<\/p>\n<p>Kampania obejmie swoim zasi\u0119giem internet, pras\u0119 i outdoor.<\/p>\n<p>Pomys\u0142odawc\u0105 ca\u0142ej kampanii jest agencja reklamowa Plej, a jej opiekunem kreatywnym &#8211; Dzia\u0142 Marketingu House. Produkcj\u0105 zdj\u0119ciow\u0105 zaj\u0119\u0142a si\u0119 agencja fotograficzna AF Photo. Stron\u0119 internetow\u0105 oraz koncepcj\u0119 interaktywn\u0105 kampanii stworzy\u0142a agencja Huncwot, a media tradycyjne zaplanowa\u0142 dom mediowy Maxus. Autorem zdj\u0119\u0107 jest Rafa\u0142 Milach.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a jesienna kampania House &#8222;Let&#8217;s face it&#8221;.","protected":false},"author":1,"featured_media":12068,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1711,1573,1596,1171,1710],"class_list":{"0":"post-12067","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-afphoto","9":"tag-house","10":"tag-huncwot","11":"tag-maxus","12":"tag-plej","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=12067"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12067\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/12068"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=12067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=12067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=12067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}