{"id":12025,"date":"2011-10-05T15:28:26","date_gmt":"2011-10-05T13:28:26","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rusza-kampania-marki-converse\/"},"modified":"2015-01-12T14:41:25","modified_gmt":"2015-01-12T14:41:25","slug":"rusza-kampania-marki-converse","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/rusza-kampania-marki-converse.html","title":{"rendered":"Rusza kampania marki Converse"},"content":{"rendered":"<p>W tym sezonie marka Converse, ze swoim has\u0142em przewodnim kampanii wzbogaca kampani\u0119 reklamow\u0105 o dzia\u0142ania outdorowe. Reklamy Converse pojawi\u0105 si\u0119 w Warszawie, Poznaniu, Wroc\u0142awiu, Krakowie i Tr&oacute;jmie\u015bcie. Marka pojawi si\u0119 na billboardach (6&#215;3), backlightach (6&#215;3 oraz 8&#215;4), siatkach FLN 50 i FLN 100 i na citylightach. Kampania ma podkre\u015bli\u0107 charakter marki i warto\u015bci, z kt&oacute;rymi si\u0119 ona uto\u017csamia &#8211; indywidualizm, oryginalno\u015b\u0107, wolno\u015b\u0107, prawo do wyra\u017cania siebie.<\/p>\n<p>Kampania outdorowa b\u0119dzie wspiera\u0142a kampani\u0119 w prasie modowej i lifestylowej, gdzie pojawi\u0105 si\u0119 nowe layouty reklamowe marki a na nich has\u0142a: The Right To Be Real oraz The Right To Be An Outsider.<\/p>\n<p>Za kreacj\u0119 kampanii odpowiada dystrybutor produkt&oacute;w Converse, firma AmerSport, a za zakup outdooru odpowiada dom mediowy Pro Media House.<\/p>\n","protected":false},"excerpt":{"rendered":"Converse rozpoczyna kolejn\u0105 outdoorow\u0105 kampani\u0119 reklamow\u0105. Mark\u0119 b\u0119dzie promowa\u0107 has\u0142o &#8222;The Right To&#8230;&#8221;. Kampania ma zach\u0119ci\u0107 do wyra\u017cenia siebie, za pomoc\u0105 marki Converse.","protected":false},"author":1,"featured_media":12026,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[9675,200],"class_list":{"0":"post-12025","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ooh","9":"tag-reklama","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=12025"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12025\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/12026"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=12025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=12025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=12025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}