{"id":120196,"date":"2002-02-12T21:29:41","date_gmt":"2002-02-12T20:29:41","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/honda-polska-z-agencja-aha\/"},"modified":"2002-02-12T21:29:41","modified_gmt":"2002-02-12T20:29:41","slug":"honda-polska-z-agencja-aha","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/honda-polska-z-agencja-aha.html","title":{"rendered":"Honda Polska z agencj\u0105 AHA"},"content":{"rendered":"<p>&#8211; Maj\u0105c na wzgl\u0119dzie do\u015bwiadczenia z Japonii, chcemy m\u00f3wi\u0107 o bardzo wysokiej jako\u015bci naszych samochod\u00f3w i doznaniach, jakie przynosi jazda nimi &#8211; powiedzia\u0142 Andrzej Wrzosek, dyrektor marketingu w Honda Polska.<\/p>\n<p>&#8211; To wielokrotnie sprawdzona metoda na innych rynkach. To tak\u017ce dow\u00f3d na w\u0142a\u015bciwe prowadzenie brandu. Z du\u017c\u0105 satysfakcj\u0105 pracujemy dla klienta, kt\u00f3ry ma du\u017c\u0105 \u015bwiadomo\u015b\u0107 misji, zadania, czy te\u017c pos\u0142annictwa, jakie chce realizowa\u0107 na rynku motoryzacyjnym &#8211; komentuje Jaros\u0142aw Betlej, prezes agencji AHA.<\/p>\n<p>Dzia\u0142ania reklamowe przeprowadzone przez AHA, obejmuj\u0105ce kampanie multimedialne zaplanowano na pierwsz\u0105 po\u0142ow\u0119 roku. Obejm\u0105 one swoim zasi\u0119giem: pras\u0119 (tygodniki i miesi\u0119czniki), outdoor, eventy i mailingi.<\/p>\n","protected":false},"excerpt":{"rendered":"Honda Polska i Agencja Reklamowa AHA wypracowa\u0142y wsp\u00f3lne stanowisko dotycz\u0105ce brandu Honda w roku 2002. Dotychczasowe postrzeganie produkt\u00f3w Hondy, jako samochod\u00f3w sportowych, dynamicznych i eleganckich postanowiono wzbogaci\u0107 o nowe warto\u015bci.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-120196","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/120196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=120196"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/120196\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=120196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=120196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=120196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}