{"id":120176,"date":"2002-02-13T21:56:49","date_gmt":"2002-02-13T20:56:49","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-reklamowa-fiata-stilo\/"},"modified":"2002-02-13T21:56:49","modified_gmt":"2002-02-13T20:56:49","slug":"kampania-reklamowa-fiata-stilo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-reklamowa-fiata-stilo.html","title":{"rendered":"Kampania reklamowa Fiata Stilo"},"content":{"rendered":"

Po wej\u015bciu na stron\u0119 g\u0142\u00f3wn\u0105 portalu pojawia si\u0119 przeje\u017cd\u017caj\u0105cy Fiat Stilo zdmuchuj\u0105cy zawarto\u015b\u0107 strony, a nast\u0119pnie pojawia si\u0119 komunikat o zbli\u017caj\u0105cych si\u0119 Dniach Otwartych Fiata. Nietypowa animacja mo\u017ce zosta\u0107 powt\u00f3rzona po klikni\u0119ciu w banner wisz\u0105cy z boku strony. Banner odsy\u0142a r\u00f3wnie\u017c na stron\u0119 g\u0142\u00f3wn\u0105 nowego modelu Fiata – www.fiatstilo.pl.<\/p>\n

– Przygotowuj\u0105c dotychczasowe bardziej standardowe kampanie, zauwa\u017cali\u015bmy ci\u0105g\u0142y spadek skuteczno\u015bci banera, dlatego przy okazji promocji Dni Otwartych Fiata Stilo zdecydowali\u015bmy si\u0119 na wykorzystanie czego\u015b oryginalnego. Opr\u00f3cz przekazywania informacji, chcieli\u015bmy, by ludzie m\u00f3wili o tej reklamie – powiedzia\u0142 Rafa\u0142 Grzanecki, E-business Manager w Fiat Auto Poland.<\/p>\n

Nowatorska kreacja stworzona w technologii top-layer jest dzie\u0142em D’Arcy Interactive. W kampanii internetowej wykorzystano strony g\u0142\u00f3wne portali oraz mailing wykonany w technologii HTML<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 internetowa kampania Fiata Stilo, kt\u00f3ra opr\u00f3cz mailingu html zawiera\u0107 b\u0119dzie animacje prezentowane na g\u0142\u00f3wnych stronach najwi\u0119kszych polskich portali.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-120176","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/120176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=120176"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/120176\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=120176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=120176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=120176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}