{"id":12011,"date":"2011-10-05T16:38:20","date_gmt":"2011-10-05T14:38:20","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/house-promuje-nowa-kolekcje-wideo\/"},"modified":"2011-10-05T16:38:20","modified_gmt":"2011-10-05T14:38:20","slug":"house-promuje-nowa-kolekcje-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/house-promuje-nowa-kolekcje-wideo.html","title":{"rendered":"House promuje now\u0105 kolekcj\u0119 (wideo)"},"content":{"rendered":"<p>W kamanii w przewrotny spos&oacute;b marka obala truizmy, kt&oacute;re od najm\u0142odszych lat wpaja si\u0119 m\u0142odym ludziom. Wykorzystuje do tego wytarte has\u0142a i jak zwykle \u015bwietne zdj\u0119cia wizerunkowe.<\/p>\n<p>Autorem zdj\u0119\u0107, kt&oacute;re powsta\u0142y w Londynie, jest Rafa\u0142 Milach, uznany ju\u017c fotograf m\u0142odego pokolenia, laureat m.in. presti\u017cowej nagrody World Press Photo, nagradzany na mi\u0119dzynarodowych festiwalach fotograficznych, r&oacute;wnie\u017c za zdj\u0119cia dla House.<\/p>\n<p>My\u015bl przewodnia kampanii &#8222;let&#8217;s face it&#8221; ma determinowa\u0107 nie tylko stron\u0119 wizualn\u0105, ale r&oacute;wnie\u017c pozosta\u0142e dzia\u0142ania reklamowe, kt&oacute;rych miejscem b\u0119d\u0105 internet, prasa i outdoor. Pomys\u0142odawc\u0105 ca\u0142ej kampanii jest agencja reklamowa Plej, a jej opiekunem kreatywnym &#8211; Dzia\u0142 Marketingu House. Produkcj\u0105 zdj\u0119ciow\u0105 zaj\u0119\u0142a si\u0119 agencja fotograficzna AF Photo. Stron\u0119 internetow\u0105 oraz koncepcj\u0119 interaktywn\u0105 kampanii stworzy\u0142a agencja Huncwot, a media tradycyjne zaplanowa\u0142 dom mediowy Maxus.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em Let&#8217;s face it&#8221; ruszy\u0142a jesienna kampania House.","protected":false},"author":1,"featured_media":12012,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1573,1171],"class_list":{"0":"post-12011","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-house","9":"tag-maxus","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=12011"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12011\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/12012"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=12011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=12011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=12011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}