{"id":120053,"date":"2002-02-22T10:25:00","date_gmt":"2002-02-22T09:25:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wprost-najlepsze-okladki\/"},"modified":"2002-02-22T10:25:00","modified_gmt":"2002-02-22T09:25:00","slug":"wprost-najlepsze-okladki","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/wydarzenia\/wprost-najlepsze-okladki.html","title":{"rendered":"Wprost najlepsze ok\u0142adki"},"content":{"rendered":"<p>Zwyci\u0119zcami konkursu w poszczeg\u00f3lnych kategoriach zostaj\u0105 tw\u00f3rcy najbardziej kreatywnych i nowatorskich rozwi\u0105za\u0144. Ok\u0142adki tygodnika Wprost uznano za najlepsze w kategorii ok\u0142adka prasowa. Rywalizowa\u0142y z nimi: Claudia, Naj i Olivia. <\/p>\n<p>\nKonkurs przebiega\u0142 dwuetapowo. W pierwszym etapie na temat najlepszych reklam wypowiadali si\u0119 sami odbiorcy: widzowie, s\u0142uchacze i internauci. Firma SMG\/KRC przeprowadzi\u0142a w\u015br\u00f3d nich monitoring dotycz\u0105cy rozpoznawalno\u015bci i preferencji reklam. Badania wykonano metod\u0105 omnibusa w dw\u00f3ch falach &#8211; w lipcu i w listopadzie. <\/p>\n<p>\nW drugim etapie wybrane przez odbiorc\u00f3w reklamy ocenia\u0142o jury sk\u0142adaj\u0105ce si\u0119 z przedstawicieli zleceniodawc\u00f3w. <\/p>\n<p>\nPrace oceniano w 6 kategoriach: <\/p>\n<ul>\n<li>reklama telewizyjna,\n<li>reklama radiowa,\n<li>reklama prasowa,\n<li>reklama kinowa,\n<li>outdoor,\n<li>ok\u0142adka prasowa.\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Tygodnik Wprost zosta\u0142 zwyci\u0119zc\u0105 konkursu na najlepsz\u0105 reklam\u0119 w Polsce Idea Awards 2001 w kategorii ok\u0142adka prasowa&#8230;.","protected":false},"author":1,"featured_media":120054,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[46],"tags":[],"class_list":{"0":"post-120053","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wydarzenia","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/120053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=120053"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/120053\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/120054"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=120053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=120053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=120053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}