{"id":119878,"date":"2002-03-06T11:09:00","date_gmt":"2002-03-06T10:09:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ruszyla-kampania-pilsner-urquell\/"},"modified":"2002-03-06T11:09:00","modified_gmt":"2002-03-06T10:09:00","slug":"ruszyla-kampania-pilsner-urquell","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/ruszyla-kampania-pilsner-urquell.html","title":{"rendered":"Ruszy\u0142a kampania Pilsner Urquell"},"content":{"rendered":"<p>G\u0142\u00f3wnym medium kampanii jest telewizja. Dom mediowy zaplanowa\u0142, \u017ce reklama piwa b\u0119dzie pojawia\u0107 si\u0119 jako jedna z pierwszych w bloku reklamowym, zaraz po planszy &#8222;reklama&#8221;.<\/p>\n<p>\nUwa\u017camy, \u017ce p\u0142ynne przej\u015bcie z planszy stacji do spotu reklamowego klienta wzmacnia jego przekaz. W ten spos\u00f3b mo\u017ce by\u0107 on kojarzony z planszami &#8222;reklama&#8221;, kt\u00f3re s\u0105 emitowane w ci\u0105gu ca\u0142ego dnia, nawet w porze, w kt\u00f3rej reklama piwa jest zabroniona &#8211; t\u0142umaczy Marcin Wiacek,<br \/>\nmedia mened\u017cer w Starcomie.<\/p>\n<p>\nJego zdaniem, obecno\u015b\u0107 na pocz\u0105tku bloku reklamowego dodatkowo zwi\u0119ksza prawdopodobie\u0144stwo obejrzenia reklamy, zanim widzowie zmieni\u0105 kana\u0142, a tak zwykle robi\u0105, gdy zaczyna si\u0119 blok reklamowy.<\/p>\n","protected":false},"excerpt":{"rendered":"Dom mediowy Starcom zaplanowa\u0142 w mediach kampani\u0119 reklamow\u0105 piwa Pilsner Urquell, produkowanego przez Kompani\u0119 Piwowarsk\u0105. Jej celem jest zbudowanie \u015bwiadomo\u015bci marki. Nie by\u0142a ona do tej pory w Polsce szeroko\nreklamowana&#8230;","protected":false},"author":1,"featured_media":119879,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[],"class_list":{"0":"post-119878","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/119878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=119878"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/119878\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/119879"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=119878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=119878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=119878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}