{"id":119846,"date":"2002-03-08T08:00:00","date_gmt":"2002-03-08T07:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-roamingowa-simplusa\/"},"modified":"2002-03-08T08:00:00","modified_gmt":"2002-03-08T07:00:00","slug":"kampania-roamingowa-simplusa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-roamingowa-simplusa.html","title":{"rendered":"Kampania roamingowa Simplusa"},"content":{"rendered":"<p>Planowaniem medi\u00f3w zaj\u0105\u0142 si\u0119 Media Planning Group, a zakupem Universal McCann. Zakup i planowanie medi\u00f3w w Internecie &#8211;  ClickAd.<\/p>\n<p>\nKampania dotyczy wprowadzenia w ramach us\u0142ugi Simplus mo\u017cliwo\u015bci korzystania z roamingu g\u0142osowego w ponad 100 krajach \u015bwiata. Simplus jako jedyny i pierwszy spo\u015br\u00f3d operator\u00f3w pre-paid oferuje swoim u\u017cytkownikom mo\u017cliwo\u015b\u0107 wykonywania rozm\u00f3w podczas pobytu za granic\u0105. <\/p>\n<p>\nPomys\u0142 kreatywny kampanii opiera si\u0119 wykorzystaniu znanej ju\u017c postaci rysunkowego ludzika b\u0119d\u0105cego identyfikatorem marki i pokazaniu go id\u0105cego dooko\u0142a kuli ziemskiej. <\/p>\n<p>\nBohater filmu reklamowego mija kilka najbardziej charakterystycznych budowli \u015bwiata ca\u0142y czas rozmawiaj\u0105c przez telefon z akcentem odpowiednim dla miejsca. Has\u0142o filmu jak i ca\u0142ej kampanii brzmi &#8222;Roaming w Simplusie. Rozmawiasz sk\u0105d chcesz&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"Od 4 lutego do 25 marca potrwa roamingowa kampania Simplusa, kt\u00f3rej strategi\u0119 i kreacj\u0119 przygotowa\u0142a agencja Euro RSCG New Europe. W kampanii wykorzystano TVP 1 i 2, pras\u0119 og\u00f3lnopolska Gazeta Wyborcza, Tele Tydzie\u0144, magazyny m\u0142odzie\u017cowe OMS, Eurostudent radio og\u00f3lnopolskie Zet, RMF i internet&#8230;","protected":false},"author":1,"featured_media":119847,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-119846","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/119846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=119846"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/119846\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/119847"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=119846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=119846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=119846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}