{"id":119428,"date":"2002-04-09T11:53:00","date_gmt":"2002-04-09T09:53:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/darcy-przygotowala-nowa-kampanie-dla-masterfoods\/"},"modified":"2002-04-09T11:53:00","modified_gmt":"2002-04-09T09:53:00","slug":"darcy-przygotowala-nowa-kampanie-dla-masterfoods","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/darcy-przygotowala-nowa-kampanie-dla-masterfoods.html","title":{"rendered":"DArcy przygotowa\u0142a now\u0105 kampani\u0119 dla Masterfoods"},"content":{"rendered":"<p>Spot telewizyjny w zabawny spos\u00f3b opowiada histori\u0119  magazyniera Marka, kt\u00f3ry znaj\u0105c hal\u0119 jak w\u0142asn\u0105 kiesze\u0144 je\u017adzi\u0142 po niej z wielk\u0105 fantazj\u0105. Pewnego dnia bole\u015bnie przekona\u0142 si\u0119, \u017ce opakowania baton\u00f3w Mars, Snickers i M&#038;M&#8217;s &#8222;zrobi\u0142y si\u0119&#8221; o 20% &#8222;za du\u017ce&#8221;. <\/p>\n<p>\nKreacja radiowa oparta zosta\u0142a na pozdrowieniu wszystkich, kt\u00f3rzy maj\u0105 za du\u017cy u\u015bmiech, za du\u017co my\u015bl\u0105, maj\u0105 za du\u017cy apetyt i lubi\u0105, gdy kto\u015b jest za du\u017cy&#8230; Jak teraz Mars, Snickers i M&#038;M&#8217;s.<\/p>\n<p>Klient:<\/p>\n<ul>\n<li>Masterfoods Polska\n<\/ul>\n<p>\nPrzedstawiciel klienta:<\/p>\n<ul>\n<li>Pawe\u0142 Szarkowski\n<li>Micha\u0142 Paradowski\n<\/ul>\n<p>\nAgencja:<\/p>\n<ul>\n<li>D&#8217;Arcy\n<\/ul>\n<p>\nPrzedstawiciel agencji:<\/p>\n<ul>\n<li>Dorota Mazur (Account Manager)\n<li>Agnieszka D\u0105browska (Account Director)\n<\/ul>\n<p>\nDyrektor kreatywny:<\/p>\n<ul>\n<li>Maciek Kowalczuk\n<li>Przemek Bogdanowicz\n<\/ul>\n<p>\nDyrektor artystyczny:\t<\/p>\n<ul>\n<li>Bartek Ignaciuk\n<\/ul>\n<p>\nCopywriter:<\/p>\n<ul>\n<li>Magda Komorek\n<\/ul>\n<p>\nZakup medi\u00f3w:<\/p>\n<ul>\n<li>Mediacom\n<\/ul>\n","protected":false},"excerpt":{"rendered":"G\u0142\u00f3wnym celem kampanii promocyjnej adresowanej zar\u00f3wno do sta\u0142ych klient\u00f3w, jak i kupuj\u0105cych produkty innych marek, by\u0142o poinformowanie o zwi\u0119kszonej o 20 proc. obj\u0119to\u015bci s\u0142odyczy w opakowaniach. Kampania wykorzysta\u0142a telewizj\u0119 i radio&#8230;","protected":false},"author":1,"featured_media":119429,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[],"class_list":{"0":"post-119428","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/119428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=119428"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/119428\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/119429"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=119428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=119428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=119428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}