{"id":119415,"date":"2002-04-10T08:00:00","date_gmt":"2002-04-10T06:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowe-marki-pgnig\/"},"modified":"2002-04-10T08:00:00","modified_gmt":"2002-04-10T06:00:00","slug":"nowe-marki-pgnig","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/pr\/nowe-marki-pgnig.html","title":{"rendered":"Nowe marki PGNIG"},"content":{"rendered":"<p>Podstawowym produktem firmy jest Gaz Ziemny. <\/p>\n<p>\nPoprzez stworzenie marki bazuj\u0105cej na symbolice wizualnej i operuj\u0105cej popularn\u0105 nazw\u0105, PGNiG pragnie podkre\u015bli\u0107 swoj\u0105 siln\u0105 pozycj\u0119 na rynku i nada\u0107 now\u0105 jako\u015b\u0107 powszechnie znanemu i wykorzystywanemu produktowi. <\/p>\n<p>\nDrug\u0105 wprowadzan\u0105 na rynek mark\u0105 jest CNG Auto &#8211; paliwo gazowe. W obu przypadkach CODES zaj\u0105\u0142 si\u0119 opracowaniem symboli oraz element\u00f3w system\u00f3w identyfikacji, prezentacji i architektury.<\/p>\n","protected":false},"excerpt":{"rendered":"Polskie G\u00f3rnictwo Naftowe i Gazownictwo zdecydowa\u0142o si\u0119 na zmian\u0119 swojego wizerunku. Nowa polityka Koncernu polega na promowaniu silnych marek produktowych, a poprzez to, po\u015brednio, budowaniu nowych skojarze\u0144 z PGNiG&#8230;","protected":false},"author":1,"featured_media":119416,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9648],"tags":[],"class_list":{"0":"post-119415","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pr","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/119415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=119415"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/119415\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/119416"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=119415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=119415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=119415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}