{"id":119394,"date":"2002-04-10T20:32:56","date_gmt":"2002-04-10T18:32:56","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pbi-i-i-metria-wdrazaja-standard-badan-internetu-w-polsce\/"},"modified":"2002-04-10T20:32:56","modified_gmt":"2002-04-10T18:32:56","slug":"pbi-i-i-metria-wdrazaja-standard-badan-internetu-w-polsce","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/pbi-i-i-metria-wdrazaja-standard-badan-internetu-w-polsce.html","title":{"rendered":"PBI i I-Metria wdra\u017caj\u0105 standard bada\u0144 Internetu w Polsce"},"content":{"rendered":"<p>Na standard PBI &#8211; Panel Internaut\u00f3w &#8211; b\u0119d\u0105 sk\u0142ada\u0142y si\u0119 dwa panele: panel u\u017cytkownik\u00f3w korzystaj\u0105cych z Internetu w domu oraz panel u\u017cytkownik\u00f3w wykorzystuj\u0105cych Internet w pracy. Wdro\u017cenie bada\u0144 user-centric &#8211; w zgodnej opinii cz\u0142onk\u00f3w PBI i I-Metria &#8211; otworzy przed rynkiem internetowym, w tym reklamy internetowej now\u0105 jako\u015bciowo faz\u0119 rozwoju.<\/p>\n<p>&#8211; Panel Internaut\u00f3w, jako standard bada\u0144, przyczyni si\u0119 do rozwoju polskiego Internetu, jako zbadanego i tym samym wiarygodnego medium dla reklamodawc\u00f3w, agencji reklamowych, inwestor\u00f3w i firm, kt\u00f3rych dzia\u0142alno\u015b\u0107 b\u0119dzie lub jest zwi\u0105zana z Internetem. Oznacza to, \u017ce medium internetowe w Polsce mo\u017ce by\u0107 po raz pierwszy uznane jako medium, por\u00f3wnywalne i obliczalne, tak jak telewizja, prasa, czy radio &#8211; uwa\u017ca Krzysztof Modzelewski, prezes I-Metria S.A.<\/p>\n","protected":false},"excerpt":{"rendered":"Polskie Badania Internetu, sp\u00f3\u0142ka powo\u0142ana przez najwi\u0119kszych wydawc\u00f3w internetowych w Polsce (m.in. Agora, Interia.pl, Onet.pl, Presspublica i Wp.pl) do stworzenia standardu bada\u0144 Internetu w Polsce, podpisa\u0142a umow\u0119 z firm\u0105 I-METRIA na wsp\u00f3lne wdro\u017cenie standardu i realizacj\u0119 badania panelowego na populacji polskich u\u017cytkownik\u00f3w Internetu (tzw. badanie user-centric).","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[],"class_list":{"0":"post-119394","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-internet","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/119394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=119394"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/119394\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=119394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=119394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=119394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}