{"id":119380,"date":"2002-04-11T11:06:00","date_gmt":"2002-04-11T09:06:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/porzadkowanie-nosnikow-reklamy-zewnetrznej\/"},"modified":"2002-04-11T11:06:00","modified_gmt":"2002-04-11T09:06:00","slug":"porzadkowanie-nosnikow-reklamy-zewnetrznej","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/porzadkowanie-nosnikow-reklamy-zewnetrznej.html","title":{"rendered":"Porz\u0105dkowanie no\u015bnik\u00f3w reklamy zewn\u0119trznej"},"content":{"rendered":"<p>&#8211; Porozumienie dotyczy sieci tablic o wymiarze 12 metr\u00f3w kwadratowych. Chcemy, aby ceny tych no\u015bnik\u00f3w odpowiada\u0142y ich warto\u015bci rynkowej. <\/p>\n<p>\nW tym celu przeprowadzili\u015bmy badania reklamy zewn\u0119trznej &#8211; powiedzia\u0142 Marek Kuzaka, szef Europlakatu. Wed\u0142ug niego, sygnatariusze porozumienia zamierzaj\u0105 si\u0119 skoncentrowa\u0107 na lokalizacjach, kt\u00f3re gwarantuj\u0105 najwy\u017csz\u0105 ogl\u0105dalno\u015b\u0107 i zdemontuj\u0105 do do ko\u0144ca tego roku 9,6 tys. tablic. Firmy maj\u0105 r\u00f3wnie\u017c polepszy\u0107 o\u015bwietlenie tablic. <\/p>\n<p>\n&#8211; Liczymy, \u017ce lepszej jako\u015bci no\u015bniki b\u0119d\u0105 si\u0119 lepiej sprzedawa\u0107, co z kolei wywo\u0142a wzrost cen &#8211; powiedzia\u0142 prezes AMS Tomasz Kawka. Na koniec 2001 roku liczba tablic o wymiarze 12 metr\u00f3w kwadratowych przekracza\u0142a 50 tys. sztuk. Udzia\u0142 w rynku firm-sygnatariuszy porozumienia wynosi ok. 75-80 proc.<\/p>\n","protected":false},"excerpt":{"rendered":"AMS, Europlakat Polska, Outdoor Media Service i Stroer Polska zawar\u0142y porozumienie dotycz\u0105ce no\u015bnik\u00f3w reklamy zewn\u0119trznej&#8230;","protected":false},"author":1,"featured_media":119381,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-119380","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/119380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=119380"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/119380\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/119381"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=119380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=119380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=119380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}