{"id":119090,"date":"2002-04-29T11:03:00","date_gmt":"2002-04-29T09:03:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/uchwala-rady-nadzorczej-polskie-badania-reklamy-zewnetrznej\/"},"modified":"2002-04-29T11:03:00","modified_gmt":"2002-04-29T09:03:00","slug":"uchwala-rady-nadzorczej-polskie-badania-reklamy-zewnetrznej","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/uchwala-rady-nadzorczej-polskie-badania-reklamy-zewnetrznej.html","title":{"rendered":"Uchwa\u0142a Rady Nadzorczej Polskie Badania Reklamy Zewn\u0119trznej"},"content":{"rendered":"<p>na potrzeby raport\u00f3w Media Watch cen na wszystkie no\u015bniki reklamy zewn\u0119trznej nale\u017c\u0105ce do firm AMS, CCP, Outdoor oraz Europlakat. <\/p>\n<p>\nCeny te maj\u0105 by\u0107 ka\u017cdorazowo ustalane wsp\u00f3lnie przez Cz\u0142onk\u00f3w Rady lub powo\u0142anych przez nich reprezentant\u00f3w (wsp\u00f3\u0142pracuj\u0105cych w ramach Komitetu Technicznego przy PBRZ) i przesy\u0142ane do Zarz\u0105du PBRZ.<\/p>\n<p>\nUdzia\u0142owcy PBRZ Sp. z o.o. &#8211; najwi\u0119ksze firmy outdoorowe w Polsce &#8211; maj\u0105 nadziej\u0119, i\u017c powy\u017csza decyzja przyczyni si\u0119 do zwi\u0119kszenia wiarygodno\u015bci i rzetelno\u015bci monitoringu reklamy zewn\u0119trznej, a w konsekwencji do wzrostu zaufania klient\u00f3w do tego medium.<\/p>\n<p>\nPBRZ Sp. z o.o. &#8211; Sp\u00f3\u0142ka Polskie Badania Reklamy Zewn\u0119trznej powsta\u0142a w lipcu 2000 roku w celu wprowadzenia na rynek polskiego standardu bada\u0144 reklamy zewn\u0119trznej. Sp\u00f3\u0142ki wchodz\u0105ce w sk\u0142ad PBRZ &#8211; AMS SA, Grupa Outdoor, Clear Channel Poland oraz Europlakat Polska &#8211; kontroluj\u0105 ponad 80% og\u00f3lnej liczby no\u015bnik\u00f3w reklamy zewn\u0119trznej w Polsce.<\/p>\n","protected":false},"excerpt":{"rendered":"W dniu 14 kwietnia br. Rada Nadzorcza Sp\u00f3\u0142ki Polskie Badania Reklamy Zewn\u0119trznej podj\u0119\u0142a uchwa\u0142\u0119 dotycz\u0105c\u0105 ustalania \u015brednich cen na no\u015bniki reklamy zewn\u0119trznej dla potrzeb monitoringu bran\u017cy prowadzonego przez firm\u0119 Media Watch. Cz\u0142onkowie Rady reprezentuj\u0105cy Udzia\u0142owc\u00f3w firmy PBRZ Sp. z o.o. zobowi\u0105zali si\u0119 do dostarczania&#8230;","protected":false},"author":1,"featured_media":119091,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-119090","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/119090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=119090"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/119090\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/119091"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=119090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=119090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=119090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}