{"id":119059,"date":"2002-04-30T10:27:00","date_gmt":"2002-04-30T08:27:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/microsoft-dla-edukacji\/"},"modified":"2002-04-30T10:27:00","modified_gmt":"2002-04-30T08:27:00","slug":"microsoft-dla-edukacji","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/microsoft-dla-edukacji.html","title":{"rendered":"Microsoft dla edukacji"},"content":{"rendered":"<p>Kampania jest zwi\u0105zana z wprowadzeniem na polski rynek pakietu Office XP Standard &#8211; Edycja dla nauczycieli, student\u00f3w i uczni\u00f3w. Pakiet kosztuje 20 % ceny oprogramowania w normalnej licencji (499 z\u0142otych brutto).<\/p>\n<p>\nCelem kampanii jest poinformowanie odbiorc\u00f3w o nowej specjalnie dla nich przygotowanej cenie pakietu. W kampanii dystrybuowane s\u0105 kartki pocztowe (290 000 sztuk) informuj\u0105ce o nowym produkcie. <\/p>\n<p>\nKampania jest wsparta ekspozycj\u0105 plakat\u00f3w w formacie B2 (14 000 sztuk). Ca\u0142\u0105 akcj\u0119 poprzedzi\u0142a reklama w formie insertowanej ulotki w numerze majowym Magazynu Dlaczego. Kreacj\u0119 z materia\u0142\u00f3w Microsoft przygotowa\u0142a agencja Point Promotion.<\/p>\n<p>\nWszystkie media wykorzystywane w kampanii wchodz\u0105 w sk\u0142ad Platformy Mediowej Point Group<\/p>\n","protected":false},"excerpt":{"rendered":"W dniach 6 &#8211; 20 maja w 14 najwi\u0119kszych o\u015brodkach akademickich w kraju agencja Point Promotion prowadzi kampani\u0119 BTL dla Microsoft Poland&#8230;","protected":false},"author":1,"featured_media":119060,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-119059","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/119059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=119059"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/119059\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/119060"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=119059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=119059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=119059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}