{"id":119021,"date":"2002-05-07T11:04:00","date_gmt":"2002-05-07T09:04:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-kampania-tymbarku-orzezwiajacego-3\/"},"modified":"2002-05-07T11:04:00","modified_gmt":"2002-05-07T09:04:00","slug":"nowa-kampania-tymbarku-orzezwiajacego-3","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-kampania-tymbarku-orzezwiajacego-3.html","title":{"rendered":"Nowa kampania Tymbarku Orze\u017awiaj\u0105cego"},"content":{"rendered":"<p>Grup\u0119 docelow\u0105 stanowi\u0105 m\u0142odzi ludzie obojga p\u0142ci, w wieku od 20-30 lat, studenci lub aktywni zawodowo, g\u0142\u00f3wnie mieszka\u0144cy miast. Kochaj\u0105 \u017cycie, przygod\u0119 i nowe do\u015bwiadczenia. S\u0105 aktywni i prowadza dynamiczny styl \u017cycia. Przywi\u0105zuj\u0105 wag\u0119 do jako\u015bci i zdrowego od\u017cywiania. <\/p>\n<p>\nW reklamie TV pokazano konsument\u00f3w Orze\u017awiaj\u0105cego. M\u0142odych ludzi na \u0142onie natury. Jest to m\u0142odzie\u017c przyjazna, pe\u0142na \u017cycia, kt\u00f3ra cieszy si\u0119 ze wsp\u00f3lnie sp\u0119dzonego czasu i kontaktu z natura. Prezentowani bohaterzy sami sob\u0105 prezentuj\u0105 g\u0142\u00f3wne warto\u015bci marki tj. nowoczesno\u015b\u0107, &#8222;soczysto\u015b\u0107&#8221; i witalno\u015b\u0107. W reklamie wykorzystano nowoczesna aran\u017cacj\u0119 i interpretacje piosenki Skald\u00f3w &#8222;Wszystko mi m\u00f3wi, ze mnie kto\u015b pokocha\u0142&#8221;.<\/p>\n<p>\nPlanowaniem i kupnem medi\u00f3w zaj\u0105\u0142 si\u0119 dom mediowy OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"Celem kampanii, kt\u00f3ra potrwa od 15 kwietnia do 29 maja (obejmuje TV, pras\u0119 handlow\u0105 i konsumenck\u0105) jest budowanie wizerunku  marki Orze\u017awiaj\u0105cego jako m\u0142odszej i dynamicznej przy jednoczesnym uwzgl\u0119dnieniu warto\u015bci marki Tymbark&#8230;","protected":false},"author":1,"featured_media":119022,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-119021","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/119021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=119021"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/119021\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/119022"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=119021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=119021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=119021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}