{"id":118966,"date":"2002-05-09T12:39:00","date_gmt":"2002-05-09T10:39:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-kampania-michelin\/"},"modified":"2002-05-09T12:39:00","modified_gmt":"2002-05-09T10:39:00","slug":"nowa-kampania-michelin","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-kampania-michelin.html","title":{"rendered":"Nowa kampania Michelin"},"content":{"rendered":"<p>zaj\u0119\u0142a si\u0119 agencja reklamowa TBWA Paris.Film, do kt\u00f3rego zdj\u0119cia powsta\u0142y we W\u0142oszech i Czechach wyre\u017cyserowa\u0142 M. Satoschi. Muzyk\u0119 skomponowa\u0142 Dominique Rossi. <\/p>\n<p>\nFilm pokazuje, \u017ce jazda na oponach Michelin jest bezpieczna, komfortowa i sprawia kierowcy przyjemno\u015b\u0107 w ka\u017cdych warunkach. <\/p>\n<p>\nFilm &#8222;Zakr\u0119t&#8221; jest kolejnym elementem strategii reklamowej prowadzonej przez Michelin od1999 r.; wp\u0142ywaj\u0105cej na ci\u0105g\u0142y wzrost \u015bwiadomo\u015bci marki Michelin w\u015br\u00f3d konsument\u00f3w.<\/p>\n<p>\nWsparciem dla strategii reklamowej w zakresie public relations zajmuje si\u0119 agencja  Multi-Event Communications, wsp\u00f3\u0142pracujaca z Michelin Polska od stycznia 2001 r.<\/p>\n","protected":false},"excerpt":{"rendered":"1 kwietnia rozpocz\u0119\u0142a si\u0119 nowa kampania reklamowa marki Michelin b\u0119d\u0105ca kontynuacj\u0105 strategii Najwi\u0119ksze osi\u0105gni\u0119cia trwaj\u0105. Kampania potrwa 6 tygodni. Prowadzona jest w stacjach TVP1, TVP2, TVP3, TVN, TVN7 oraz TV4. Kreacj\u0105 i produkcj\u0105 30 &#8211; sekundowego filmu reklamowego pt. Zakr\u0119t&#8230;","protected":false},"author":1,"featured_media":118967,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-118966","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/118966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=118966"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/118966\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/118967"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=118966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=118966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=118966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}