{"id":118934,"date":"2002-05-13T11:03:00","date_gmt":"2002-05-13T09:03:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowy-produkt-anagramu\/"},"modified":"2002-05-13T11:03:00","modified_gmt":"2002-05-13T09:03:00","slug":"nowy-produkt-anagramu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/pr\/nowy-produkt-anagramu.html","title":{"rendered":"Nowy produkt ANAGRAMU"},"content":{"rendered":"<p>Jako element komunikacji werbalnej i integralna cz\u0119\u015b\u0107 symboliki jest on g\u0142\u00f3wnie stosowany przez koncerny mi\u0119dzynarodowe. <\/p>\n<p>\n&#8220;Obecnie w polskich firmach coraz cz\u0119\u015bciej dostrzegana jest potrzeba uzupe\u0142nienia systemu komunikacji o slogan korporacyjny&#8221; &#8211; m\u00f3wi Kinga Szydzi\u0144ska Dyrektor ANAGRAMU. <\/p>\n<p>\nNiestety jest on cz\u0119sto mylony przez klient\u00f3w z has\u0142em reklamowym. R\u00f3\u017cnica jednak jest znacz\u0105ca. Slogan buduje wizerunek i reputacj\u0119 firmy, jest odzwierciedleniem jej filozofii. Has\u0142o reklamowe natomiast  ma wspiera\u0107 sprzeda\u017c i akcje promocyjne.<\/p>\n","protected":false},"excerpt":{"rendered":"Zesp\u00f3\u0142 zajmuj\u0105cy si\u0119 w CODES projektowaniem nazw i zarz\u0105dzaniem komunikacj\u0105 werbaln\u0105 promuje nowy produkt &#8211; slogan firmy&#8230;","protected":false},"author":1,"featured_media":118935,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9648],"tags":[],"class_list":{"0":"post-118934","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pr","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/118934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=118934"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/118934\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/118935"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=118934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=118934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=118934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}