{"id":118904,"date":"2002-05-14T20:22:00","date_gmt":"2002-05-14T18:22:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mleko-hej-w-supermarketach\/"},"modified":"2002-05-14T20:22:00","modified_gmt":"2002-05-14T18:22:00","slug":"mleko-hej-w-supermarketach","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mleko-hej-w-supermarketach.html","title":{"rendered":"Mleko Hej w supermarketach"},"content":{"rendered":"<p>Urz\u0105dzenie w formie opakowania mleka, ustawione na p\u00f3\u0142ce sklepowej i na pierwszy rzut oka niewidoczne dla konsument\u00f3w, emitowa\u0107 b\u0119dzie slogan reklamowy znany ze spotu telewizyjnego &#8222;Hej! Pijcie mleko Hej!&#8221;. MediaVest wraz z Centrum Promocji M\u0142odzie\u017cowej, podj\u0105\u0142 si\u0119 zorganizowania testu w supermarkecie Tesco, kt\u00f3rego rezultaty mile zaskoczy\u0142y wszystkich zainteresowanych.<\/p>\n<p>Emitowany slogan zaskoczy\u0142 i zwr\u00f3ci\u0142 uwag\u0119 konsument\u00f3w, kt\u00f3rzy nie tylko z zaciekawieniem i u\u015bmiechem pr\u00f3bowali dociec sk\u0105d pochodzi d\u017awi\u0119k ale przede wszystkim si\u0119gali po reklamowany produkt. Kampania przeprowadzona b\u0119dzie w 29 supermarketach sieci Auchan oraz Tesco na terenie ca\u0142ego kraju w okresie 7 maja &#8211; 7 czerwca 2002.<\/p>\n","protected":false},"excerpt":{"rendered":"7 maja ruszy\u0142a niestandardowa cz\u0119\u015b\u0107 kampanii wprowadzaj\u0105cej na rynek now\u0105 mark\u0119 mleka &#8211; Hej. W kapani reklamowej, przygotowanej przez dom mediowy MediaVest, zosta\u0142o zastosowane nowe medium reklamowe &#8211; detektor ruchu.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-118904","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/118904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=118904"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/118904\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=118904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=118904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=118904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}