{"id":118645,"date":"2002-06-03T08:00:00","date_gmt":"2002-06-03T06:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kto-donosi-na-viva-polska\/"},"modified":"2002-06-03T08:00:00","modified_gmt":"2002-06-03T06:00:00","slug":"kto-donosi-na-viva-polska","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/prasa\/kto-donosi-na-viva-polska.html","title":{"rendered":"Kto donosi na VIVA polska?"},"content":{"rendered":"<p>Zaskakuj\u0105ce layouty reklamowe maj\u0105 form\u0119 anonimowych donos\u00f3w. W kampanii wykorzystano twarze prezenter\u00f3w, aby widz m\u00f3g\u0142 uto\u017csamia\u0107 poszczeg\u00f3lne programy z osobami prowadz\u0105cymi je. <\/p>\n<p>\nCelem kampanii jest zwi\u0119kszenie popularno\u015bci program\u00f3w telewizji VIVApolska! (VIVAMAT, Club Rotation i Hip Hop), pozyskanie nowych widz\u00f3w oraz kreacja wizerunku marki VIVApolska!.  Strategia zosta\u0142a opracowana i przygotowana przez agencj\u0119 kreatywn\u0105 U-Boot, wsp\u00f3\u0142pracuj\u0105c\u0105 ze stacj\u0105 VIVApolska!. Kampania potrwa do ko\u0144ca 2002 roku.<\/p>\n","protected":false},"excerpt":{"rendered":"Od po\u0142owy czerwca bie\u017c\u0105cego roku rusza w prasie kampania reklamowa program\u00f3w VIVApolska!. Obejmie ona g\u0142\u00f3wnie pras\u0119 m\u0142odzie\u017cow\u0105 (Popcorn, Dziewczyna, Hiro, Fluid i Dos Dedos)&#8230;","protected":false},"author":1,"featured_media":118646,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9673],"tags":[],"class_list":{"0":"post-118645","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-prasa","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/118645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=118645"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/118645\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/118646"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=118645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=118645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=118645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}