{"id":118612,"date":"2002-06-05T08:00:00","date_gmt":"2002-06-05T06:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-kampania-ustronianki\/"},"modified":"2002-06-05T08:00:00","modified_gmt":"2002-06-05T06:00:00","slug":"nowa-kampania-ustronianki","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/pr\/nowa-kampania-ustronianki.html","title":{"rendered":"Nowa kampania Ustronianki"},"content":{"rendered":"<p><P>Spot telewizyjny sk\u0142ada si\u0119 z dw\u00f3ch cz\u0119\u015bci. Jedna ma za zadanie kojarzy\u0107 si\u0119 jednoznacznie <BR>z dynamicznie zmieniaj\u0105cym si\u0119 zjawiskami atmosferycznymi, druga za\u015b prezentowa\u0107 produkt. <\/P><br \/>\n<P>Przej\u015bcie pomi\u0119dzy jedn\u0105 a drug\u0105 cz\u0119\u015bci\u0105 zosta\u0142o dokonane za pomoc\u0105 prostej, aczkolwiek bardzo&nbsp; efektownej tranzycji. Zmieniaj\u0105ca si\u0119 pogoda zosta\u0142a zamkni\u0119ta w butelce, kt\u00f3ra wype\u0142nia si\u0119 s\u0142o\u0144cem. \u017byczenia dobrej pogody dope\u0142niaj\u0105 i ko\u0144cz\u0105 spot. Spot radiowy to 20 sekundowa, rymowana, g\u00f3ralska piosenka reklamowa zach\u0119caj\u0105ca do picia naturalnej, zdrowej wody &#8211; USTRONIANKA.<\/P><br \/>\n<P>Kampania obejmie telewizj\u0119 TVN (sponsoring prognozy pogody), r<FONT face=\"Arial CE\" size=2>ealizacj\u0105 kampanii reklamowej na antenie TVN zajmuje si\u0119 agencja reklamowa TERMAR (wy\u0142\u0105czaj\u0105c produkcj\u0119 spotu)<\/FONT>, Radio RMF FM oraz Radio Zet. Opracowaniem strategii, kreacji oraz produkcj\u0105 kampanii zaj\u0119\u0142a si\u0119 agencja ART FM.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"1 czerwca rozpocz\u0119\u0142a si\u0119 kampania reklamowa USTRONIANKI, producenta naturalnych w\u00f3d mineralnych. Celem kampanii jest zwi\u0119kszenie poziomu \u015bwiadomo\u015bci marki USTRONIANKA oraz wzrost sprzeda\u017cy wszystkich produkt\u00f3w&#8230;","protected":false},"author":1,"featured_media":118613,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9648],"tags":[],"class_list":{"0":"post-118612","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pr","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/118612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=118612"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/118612\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/118613"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=118612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=118612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=118612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}