{"id":11839,"date":"2011-10-11T14:04:47","date_gmt":"2011-10-11T12:04:47","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/star-media-wygrywa-budzet-kler\/"},"modified":"2011-10-11T14:04:47","modified_gmt":"2011-10-11T12:04:47","slug":"star-media-wygrywa-budzet-kler","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/star-media-wygrywa-budzet-kler.html","title":{"rendered":"Star Media wygrywa bud\u017cet Kler"},"content":{"rendered":"<p>Wyb&oacute;r oferty nast\u0105pi\u0142 po dwuetapowym post\u0119powaniu, w finale Star Media pokona\u0142 PanMedia Western.<\/p>\n<p>Umowa na zakup i planowanie medi&oacute;w obowi\u0105zywa\u0107 b\u0119dzie do ko\u0144ca 2012 roku. Kler wybra\u0142 tak\u017ce agencj\u0119 reklamow\u0105. Kreacj\u0105 dla marki zajmie si\u0119 Rozg\u0142o\u015bnia z Warszawy, kt&oacute;ra w drugim etapie walczy\u0142a z agencj\u0105 GPD z Poznania.<\/p>\n<p>Marketer r&oacute;wnocze\u015bnie przeprowadzi\u0142 przetarg na obs\u0142ug\u0119 mediow\u0105 swojego oddzia\u0142u N&aacute;bytek Kler na rynku czeskim. Zwyci\u0119\u017cy\u0142 dom mediowy Euro &#8211; Agency, kt&oacute;ry jest partnersk\u0105 agencj\u0105 Star Media w ramach organizacji Columbus Media International. I w tym wypadku rywalem by\u0142 lokalny oddzia\u0142 PanMedia Western. Bud\u017cet czeski b\u0119dzie koordynowany z Polski przez Star Media.<\/p>\n","protected":false},"excerpt":{"rendered":"Dom mediowy Star Media wygra\u0142 przetarg na obs\u0142ug\u0119 mediow\u0105 producenta mebli Kler.","protected":false},"author":1,"featured_media":11840,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1687,798,1686],"class_list":{"0":"post-11839","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-kler","9":"tag-pan-media-western","10":"tag-star-media","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/11839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=11839"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/11839\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/11840"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=11839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=11839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=11839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}