{"id":11805,"date":"2011-10-12T12:17:25","date_gmt":"2011-10-12T10:17:25","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/bakus-do-kieszonki-w-wersji-hip-hopowej-wideo\/"},"modified":"2011-10-12T12:17:25","modified_gmt":"2011-10-12T10:17:25","slug":"bakus-do-kieszonki-w-wersji-hip-hopowej-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/bakus-do-kieszonki-w-wersji-hip-hopowej-wideo.html","title":{"rendered":"Baku\u015b do kieszonki w wersji hip-hopowej (wideo)"},"content":{"rendered":"<p>Baku\u015b do kieszonki to wariant klasycznego serka Baku\u015b produkowany w formie saszetki. Por\u0119czna forma pozwala bez problemu zabra\u0107 Bakusia do szko\u0142y, na wycieczk\u0119 &#8211; wsz\u0119dzie poza dom. Serek dost\u0119pny jest w dw&oacute;ch wariantach smakowych: wanilia i truskawka. W portfolio Bakomy pojawi\u0142 si\u0119 w ubieg\u0142ym roku.<\/p>\n<p>Kampania telewizyjna potrwa przez ca\u0142y pa\u017adziernik. Na jej potrzeby agencja Hand Made przygotowa\u0142a 15-sekundowy spot telewizyjny utrzymany w formie teledysku. Bakusiowe postacie (\u017baba i Hipcio) wcielaj\u0105 si\u0119 w role raper&oacute;w i w zabawny spos&oacute;b prezentuj\u0105 atrybuty kieszonkowego serka Baku\u015b. Animacja i ud\u017awi\u0119kowienie zrealizowane zosta\u0142y w studiu Orka. Media na potrzeby kampanii zakupi\u0142 Macroscope OMD. Spot jest emitowany w dzieci\u0119cych kana\u0142ach tematycznych, m. in. Cartoon Network, Boomerang, TVN Mix Premium Kids (TVN Style &amp; PULS), At Kids, Polsat.<\/p>\n<p>Ze strony Bakomy za realizacj\u0119 kampanii odpowiada Marek Wo\u015b (brand manager) i Sebastian Witkowski (marketing manager). W Hand Made projekt zrealizowa\u0142 zesp&oacute;\u0142: Marcin Janik (koordynacja projektu), Tomek Piz\u0142o i Marcin Palarczyk (kreacja).<\/p>\n","protected":false},"excerpt":{"rendered":"Trwa nowa kampania serk&oacute;w dla dzieci Baku\u015b do kieszonki. Nowy spot to forma kr&oacute;tkiego teledysku, w kt&oacute;rym rapuj\u0105ce bakusiowe zwierzaki prezentuj\u0105 atrybuty nowego produktu.","protected":false},"author":1,"featured_media":11806,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1184,397,9643,200],"class_list":{"0":"post-11805","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-bakoma","9":"tag-hand-made","10":"tag-atl","11":"tag-reklama","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/11805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=11805"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/11805\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/11806"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=11805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=11805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=11805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}