Polpharma Biuro Handlowe postawi\u0142a na promocj\u0119 nowo\u015bci – wariantu przeznaczonego dla najm\u0142odszych pacjentów – syropu Dexa Pico. W tym celu przygotowano spot reklamowy, który jest emitowany w ogólnopolskich stacjach telewizyjnych.<\/p>\n
Mocne wsparcie reklamowe przygotowano tak\u017ce dla leku Dexa Caps – kapsu\u0142ek na suchy kaszel, przeznaczonych dla osób doros\u0142ych. Seria spotów radiowych, zrealizowanych pod has\u0142em: Nic nie zwalcza suchego kaszlu na d\u0142u\u017cej! – w zabawny sposób ma zwraca\u0107 uwag\u0119 na k\u0142opotliw\u0105 dolegliwo\u015b\u0107, jak\u0105 w codziennych sytuacjach okazuje si\u0119 suchy kaszel.<\/p>\n
Koncepcj\u0119 i kreacj\u0119 kampanii powierzono zespo\u0142owi Just Health Club. Poza kampani\u0105 ATL zespó\u0142 JHC przygotowa\u0142 materia\u0142y BTL dla farmaceutów i pacjentów oraz zaprojektowa\u0142 now\u0105 stron\u0119 internetow\u0105, dedykowan\u0105 marce Dexa (www.suchykaszel.pl<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"Wraz z pocz\u0105tkiem pa\u017adziernika ruszy\u0142a kampania promuj\u0105ca mark\u0119 produktów przeciwkaszlowych Dexa.","protected":false},"author":1,"featured_media":11774,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[9645,545,9643,200],"class_list":{"0":"post-11773","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-btl","9":"tag-just-health-club","10":"tag-atl","11":"tag-reklama","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/11773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=11773"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/11773\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/11774"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=11773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=11773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=11773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}