{"id":117473,"date":"2002-08-12T12:18:00","date_gmt":"2002-08-12T10:18:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-apple-podbila-serca-internautow\/"},"modified":"2002-08-12T12:18:00","modified_gmt":"2002-08-12T10:18:00","slug":"kampania-apple-podbila-serca-internautow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-apple-podbila-serca-internautow.html","title":{"rendered":"Kampania Apple podbi\u0142a serca internaut\u00f3w"},"content":{"rendered":"<p><P>W serii telewizyjnych spot\u00f3w Real People przygotowywanych przez agencj\u0119 TBWAChiattDay byli u\u017cytkownicy pecet\u00f3w opowiadaj\u0105, jak \u017ale by\u0142o im, kiedy pracowali na komputerach PC i jak bardzo poprawi\u0142o si\u0119 ich \u017cycie, kiedy kupili sobie Macintoshe. <\/P><br \/>\n<P>Ellen opowiada w reklamie jak pisa\u0142a prac\u0119 szkoln\u0105 na pececie ojca i jak komputer &#8222;po\u017car\u0142&#8221; jej \u00f3w dokument. <\/P><br \/>\n<P>Reklama wygl\u0105da niemal dok\u0142adnie tak samo jak kilka poprzednich jej wersji. Internaut\u00f3w zafascynowa\u0142a jednak sama Ellen Feiss. <\/P><br \/>\n<P>Na jednym z for\u00f3w dyskusyjnych wywi\u0105za\u0142a si\u0119 gor\u0105ca dyskusja na temat tego, czy Ellen w reklamie jest czym\u015b odurzona, czy nie. W ci\u0105gu zaledwie kilku dni powsta\u0142o kilka sieciowych fanklub\u00f3w Ellen (ka\u017cdy odwiedzi\u0142o je ponad 10 tys. os\u00f3b), internetowy sklepik z koszulkami, kubkami i zegarkami z jej podobizn\u0105, seria obrazk\u00f3w, ikon, a nawet parodie samej reklamy Apple.<\/P><br \/>\n<P><BR>&nbsp;<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Ameryka\u0144ska nastolatka Ellen Feiss od kilkunastu dni robi b\u0142yskawiczn\u0105 , cho\u0107 niezamierzon\u0105 karier\u0119 w internecie. Wszystko zacz\u0119\u0142o si\u0119 od udzia\u0142u w reklamie dla Apple Computer.","protected":false},"author":1,"featured_media":117474,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-117473","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/117473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=117473"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/117473\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/117474"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=117473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=117473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=117473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}