{"id":11707,"date":"2011-10-14T15:59:19","date_gmt":"2011-10-14T13:59:19","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/frytki-w-kubelku-w-kfc-wideo\/"},"modified":"2011-10-14T15:59:19","modified_gmt":"2011-10-14T13:59:19","slug":"frytki-w-kubelku-w-kfc-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/frytki-w-kubelku-w-kfc-wideo.html","title":{"rendered":"Frytki w kube\u0142ku w KFC (wideo)"},"content":{"rendered":"<p>Przez cztery tygodnie, pocz\u0105wszy od 28 pa\u017adziernika, trwa\u0107 b\u0119dzie akcja &#8222;Darmowe pi\u0105tki&#8221; (28.10, 04.11, 11.11, 18.11 ).<\/p>\n<p>Ka\u017cdy, kto odwiedzi restauracj\u0119 KFC i z\u0142o\u017cy zam&oacute;wienie za minimum 3 z\u0142, otrzyma ma\u0142\u0105 porcj\u0119 nowych frytek gratis. Kampania wsparta b\u0119dzie r&oacute;wnie\u017c komunikacj\u0105 na fan page&#8217;u marki.<\/p>\n<p>15- i 20-sekundowe spoty promuj\u0105ce ofert\u0119 wy\u015bwietlane b\u0119d\u0105 od 22 pa\u017adziernika br. na antenie og&oacute;lnopolskich stacji telewizyjnych: Polsat, TVN, TVN 7, TV 4 oraz w kana\u0142ach tematycznych i muzycznych: 4funTV, Viva, VH1.<\/p>\n<p>Autorem kreacji kampanii telewizyjnej oraz materia\u0142&oacute;w POS jest agencja Red8 Advertising. Za zakup  i planowanie medi&oacute;w odpowiada agencja OMD Media Direction. Wsparcie oferty w kana\u0142ach social media zapewnia zesp&oacute;\u0142 marketingu KFC. Dzia\u0142ania PR prowadzone s\u0105 przez agencj\u0119 Solski Burson-Marsteller.<\/p>\n","protected":false},"excerpt":{"rendered":"Restauracje KFC wprowadzaj\u0105 do swojej oferty frytki serwowane w kube\u0142ku. Ich debiut wspiera kampania telewizyjna.","protected":false},"author":1,"featured_media":11708,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[236,906,814,771],"class_list":{"0":"post-11707","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-kfc","9":"tag-media-direction-omd","10":"tag-red8","11":"tag-solski-burson-marsteller","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/11707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=11707"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/11707\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/11708"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=11707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=11707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=11707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}