{"id":116832,"date":"2002-09-23T20:13:00","date_gmt":"2002-09-23T18:13:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-forma-reklamy-w-idmnet-2\/"},"modified":"2002-09-23T20:13:00","modified_gmt":"2002-09-23T18:13:00","slug":"nowa-forma-reklamy-w-idmnet-2","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/nowa-forma-reklamy-w-idmnet-2.html","title":{"rendered":"Nowa forma reklamy w IDMnet"},"content":{"rendered":"<p>Charaketeryzuje si\u0119 tym, \u017ce posiada, zwykle interaktywn\u0105<br \/>\ncze\u015b\u0107, kt\u00f3ra jest rozwijana i powi\u0119ksza reklam\u0119 trzykrotnie<br \/>\ndo rozmiar\u00f3w 750&#215;300, jednocze\u015bnie rozsuwaj\u0161c cz\u0119\u015b\u0107 serwisu,<br \/>\nna kt\u00f3rym si\u0119 znajduje.<\/p>\n<p>Przy pierwszym pojawieniu si\u0119 reklamy u\u017cytkownikowi mo\u017cna zastosowa\u0107 tzw. teaser, du\u017cy przekaz reklamowy, kt\u00f3ry zach\u0119ca do rozwini\u0119cia reklamy. Gdy uzytkownik zdecyduje si\u0119 rozwina\u0107 reklam\u0119 do\u0142adowuje mu si\u0119 interaktywna cz\u0119\u015b\u0107, po kt\u00f3rej mo\u017ce nawigowa\u0107 jak po miniwitrynie.<\/p>\n<p>Reklama zak\u0142ada u\u017cytkownikowi cookie po to, aby nie pokazywa\u0107 si\u0119 za ka\u017cdym razem w postaci rozwini\u0119tej.<br \/>\nUzytkownik, kt\u00f3ry widzia\u0142 raz reklam\u0119 rozwini\u0119t\u0105, kolejne<br \/>\nods\u0142ony zobaczy w postaci zwini\u0119tej.<\/p>\n<p>Cena nowej formy reklamy to: cena za billboard + 20% doplaty.<\/p>\n","protected":false},"excerpt":{"rendered":"Billboard expand &#8211; czyli billboard rozwijany to nowa forma\nreklamy, kt\u00f3ra zosta\u0142a po raz pierwszy zastosowana w sieci\nIDMnet dla kampanii Lukas Banku.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[],"class_list":{"0":"post-116832","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-internet","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/116832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=116832"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/116832\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=116832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=116832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=116832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}