{"id":11671,"date":"2011-10-17T00:38:40","date_gmt":"2011-10-16T22:38:40","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/making-of-iluzja-optyczna-w-spocie-pko-bp-wideo\/"},"modified":"2011-10-17T00:38:40","modified_gmt":"2011-10-16T22:38:40","slug":"making-of-iluzja-optyczna-w-spocie-pko-bp-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/making-of-iluzja-optyczna-w-spocie-pko-bp-wideo.html","title":{"rendered":"Making of: iluzja optyczna w spocie PKO BP (wideo)"},"content":{"rendered":"<p>45-sekundowy spot &#8222;Domowe Przedszkole&#8221; jest kontynuacj\u0105 rozpocz\u0119tej w marcu br. kampanii promuj\u0105cej zmodernizowany wizerunek banku.<\/p>\n<p>Po emisji reklamy wielu internaut&oacute;w zadawa\u0142o sobie pytanie, w jaki spos&oacute;b zosta\u0142 osi\u0105gni\u0119ty efekt Gigantycznego Szymona i ma\u0142ych przedszkolak&oacute;w.<\/p>\n<p>Postprodukcja? &#8211; Absolutnie nie. To iluzja optyczna. Ten niezwyk\u0142y efekt uda\u0142o nam si\u0119 osi\u0105gn\u0105\u0107 filmuj\u0105c aktor&oacute;w z okre\u015blonej odleg\u0142o\u015bci i k\u0105ta, wykorzystuj\u0105c specjalnie zbudowane pomieszczenie, sk\u0142adaj\u0105ce si\u0119 z krzywych \u015bcian, pod\u0142ogi i sufitu &#8211; wyja\u015bnia Sebastian Maj, za\u0142o\u017cyciel firmy <a href=\"http:\/\/www.facebook.com\/FilmReaktor\" target=\"_blank\" rel=\"noopener\"><strong>Film Reaktor<\/strong><\/a>, odpowiedzialnej za produkcj\u0119 spotu.<\/p>\n<p>Re\u017cyserem filmu by\u0142 Bartek Ignaciuk. Za koncepcj\u0119 kreatywn\u0105 odpowiada agencja DDB Warszawa.<\/p>\n","protected":false},"excerpt":{"rendered":"Prezentujemy making of najnowszej reklamy PKO BP, w kt&oacute;rej Szymon Majewski wcieli\u0142 si\u0119 w rol\u0119 przedszkolanki.","protected":false},"author":1,"featured_media":11672,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[472,1188,59],"class_list":{"0":"post-11671","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ddb","9":"tag-film-reaktor","10":"tag-pko-bp","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/11671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=11671"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/11671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/11672"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=11671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=11671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=11671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}