{"id":11639,"date":"2011-10-17T17:13:51","date_gmt":"2011-10-17T15:13:51","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/serenada-na-zarty-na-serio-wideo\/"},"modified":"2011-10-17T17:13:51","modified_gmt":"2011-10-17T15:13:51","slug":"serenada-na-zarty-na-serio-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/serenada-na-zarty-na-serio-wideo.html","title":{"rendered":"Serenada: Na \u017carty. Na serio (wideo)"},"content":{"rendered":"<p>Przekaz, kierowany do kobiet w wieku 25 &#8211; 54 lata, pokazuje &#8222;Serenad\u0119&#8221; jako produkt, dzi\u0119ki kt&oacute;remu codzienny posi\u0142ek mo\u017ce sta\u0107 si\u0119 radosn\u0105 chwil\u0105 sp\u0119dzan\u0105 w gronie rodzinnym.<\/p>\n<p>Bohaterami spot&oacute;w s\u0105 &#8222;czarne dziury&#8221; &#8211; to za ich po\u015brednictwem marka prezentuje humor i weso\u0142o\u015b\u0107 b\u0119d\u0105ce g\u0142&oacute;wnymi elementami marki. Te walory ma podkre\u015bla\u0107 r&oacute;wnie\u017c has\u0142o kampanii: &#8222;Serenada. Na \u017carty. Na serio.&#8221;<\/p>\n<p>Kampania trwa przez ca\u0142y pa\u017adziernik i obejmuje internet, pras\u0119 oraz reklamy telewizyjne &#8211; mi\u0119dzy innymi spot sponsorski programu &#8222;Kawa czy Herbata&#8221; w TVP.<\/p>\n<p>Za kreacj\u0119 i produkcj\u0119 odpowiada Grupa Eskadra, w tym za dzia\u0142ania internetowe Eskadra Opcom. Zakupem  medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy Starcom.<\/p>\n","protected":false},"excerpt":{"rendered":"W telewizji, prasie i w internecie trwa kampania nale\u017c\u0105cej do SM Spomlek marki Serenada.","protected":false},"author":1,"featured_media":11640,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[988,9643,200,377],"class_list":{"0":"post-11639","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-grupa-eskadra","9":"tag-atl","10":"tag-reklama","11":"tag-starcom","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/11639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=11639"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/11639\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/11640"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=11639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=11639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=11639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}