{"id":11557,"date":"2011-10-20T15:05:22","date_gmt":"2011-10-20T13:05:22","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/volvo-na-regatach-wideo\/"},"modified":"2011-10-20T15:05:22","modified_gmt":"2011-10-20T13:05:22","slug":"volvo-na-regatach-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/volvo-na-regatach-wideo.html","title":{"rendered":"Volvo na regatach (wideo)"},"content":{"rendered":"<p>Regaty Volvo Ocean Race 2011\/2012 b\u0119d\u0105 11. edycj\u0105 imprezy. Na \u017ceglarzy czeka 10 port&oacute;w na 6 r&oacute;\u017cnych kontynentach i 39 000 mil morskich do pokonania w ci\u0105gu 8 miesi\u0119cy.<\/p>\n<p>Kampania o charakterze wizerunkowym obejmie swoim zasi\u0119giem nie tylko og&oacute;lnopolsk\u0105 telewizj\u0119 &#8211; TVN, Polsat, ale r&oacute;wnie\u017c kana\u0142y tematyczne, a tak\u017ce magazyny lifestylowe, motoryzacyjne oraz pras\u0119 biznesow\u0105. Volvo zaplanowa\u0142o r&oacute;wnie\u017c spoty kinowe, w sieci Cinema City. Opr&oacute;cz kampanii og&oacute;lnopolskiej, oddzia\u0142y dealerskie mog\u0105 przeprowadzi\u0107 w\u0142asne kampanie w lokalnych mediach.<\/p>\n<p>Za przygotowanie spot&oacute;w odpowiada\u0142a grupa StyleWar i Stink. Z kolei ich adaptacj\u0105 na polskim rynku zaj\u0119\u0142y si\u0119 agencje Brainshop U-boot oraz K2 Internet.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania reklamowa Volvo XC60 nawi\u0105zuj\u0105ca do regat Volvo Ocean Race, kt&oacute;re rozpoczynaj\u0105 si\u0119 na pocz\u0105tku listopada.","protected":false},"author":1,"featured_media":11558,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1447,48,979],"class_list":{"0":"post-11557","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-brainshop-u-boot","9":"tag-k2","10":"tag-volvo","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/11557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=11557"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/11557\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/11558"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=11557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=11557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=11557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}