{"id":11533,"date":"2011-10-21T13:26:54","date_gmt":"2011-10-21T11:26:54","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/urszula-dudziak-debiutuje-w-reklamie-wideo\/"},"modified":"2011-10-21T13:26:54","modified_gmt":"2011-10-21T11:26:54","slug":"urszula-dudziak-debiutuje-w-reklamie-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/urszula-dudziak-debiutuje-w-reklamie-wideo.html","title":{"rendered":"Urszula Dudziak debiutuje w reklamie (wideo)"},"content":{"rendered":"<p>Pe\u0142ni\u0105 one rol\u0119 ambasadorek marki.<\/p>\n<p>&#8211; Celem kampanii jest poprawa kluczowych atrybut&oacute;w wizerunkowych marki, zar&oacute;wno racjonalnych jak i emocjonalnych, oraz zwi\u0119kszenie sprzeda\u017cy wybranych produkt&oacute;w. Du\u017cym wyzwaniem dla agencji by\u0142o tak pokaza\u0107 relacje matki i c&oacute;rki, by po\u0142\u0105czy\u0107 promocj\u0119 dw&oacute;ch r&oacute;\u017cnych produkt&oacute;w, jednego kierowanego do m\u0142odych, drugiego do dojrza\u0142ych kobiet &#8211; przekonuje Ireneusz Turski, dyrektor zarz\u0105dzaj\u0105cy agencji Unlimited.<\/p>\n<p>Grup\u0105 docelow\u0105 kampanii s\u0105 kobiety w wieku: 25 &#8211; 55+ lat, mieszkanki miast. Produkty obj\u0119te kampani\u0105 to kosmetyki Perfecta Odbudowa 65 + oraz Perfecta EkoNawil\u017canie.<\/p>\n<p>Agencja Unlimited przygotowa\u0142a spot g\u0142&oacute;wny pt. &#8222;Rozmowy&#8221; (30-sek i 15-sek, oraz skr&oacute;ty w postaci 8-sekundowych billboard&oacute;w sponsorskich) promuj\u0105cy dwa wspomniane produkty a tak\u017ce spot informuj\u0105cy o charytatywnej cz\u0119\u015bci dzia\u0142alno\u015bci firmy Dax Cosmetics.<\/p>\n<p>Unlimited zdoby\u0142a zlecenie w wyniku zwyci\u0119stwa w przetargu.<\/p>\n","protected":false},"excerpt":{"rendered":"Bohaterkami startuj\u0105cej kampanii marki Perfecta s\u0105 znana wokalistka Urszula Dudziak oraz jej c&oacute;rka Kasia Urbaniak.","protected":false},"author":1,"featured_media":11534,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1658,920],"class_list":{"0":"post-11533","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-dax-cosmetics","9":"tag-unlimited","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/11533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=11533"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/11533\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/11534"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=11533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=11533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=11533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}