{"id":115311,"date":"2002-12-18T06:00:00","date_gmt":"2002-12-18T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampanie-internetowe-wyborowej\/"},"modified":"2002-12-18T06:00:00","modified_gmt":"2002-12-18T05:00:00","slug":"kampanie-internetowe-wyborowej","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampanie-internetowe-wyborowej.html","title":{"rendered":"Kampanie internetowe Wyborowej"},"content":{"rendered":"<p><P>Serwis Wklub.pl z kolei, jest stron\u0105 programu lojalno\u015bciowego napoju spod znaku W. Wklubowicze mog\u0105 tu wybiera\u0107 nagrody oraz wymieni\u0107 swoje pogl\u0105dy na forum. <\/P><br \/>\n<P>&#8222;Internet jako medium pe\u0142ni w naszej komunikacji marketingowej bardzo wa\u017cn\u0105 rol\u0119 dlatego te\u017c bardzo precyzyjnie okre\u015blamy zadania i oczekiwania, jakie mamy w stosunku do prowadzonych akcji online&#8221; &#8211; m\u00f3wi Mariusz Mistewicz, e-Marketing Coordinator w firmie Wyborowa S.A.<\/P><br \/>\n<P>Kampania WZone.pl ma na celu dotarcie do jak najwi\u0119kszej liczby Internaut\u00f3w, podczas gdy kampania WKlub.pl ma za zadanie doprowadzi\u0107 do pozyskania jak najwi\u0119kszej liczby os\u00f3b zarejestrowanych w serwisie.<\/P><br \/>\n<P>Kampanie realizowane s\u0105 w oparciu o portale Onet, Witrualn\u0105 Polsk\u0119 i Interi\u0119 oraz serwisy tematyczne g\u0142\u00f3wnie sieci Adnet, IDMNet oraz ClickAd.<\/P><br \/>\n<P>Przetarg na planowanie i zakup medi\u00f3w obydwu kampanii wygra\u0142a firma Media Contacts (Media Planning Group).<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Wyborowa S.A. (Pernod Ricard) rozpocz\u0119\u0142a dwie kampanie internetowe serwis\u00f3w konsumenckich WZone.pl i WKlub.pl. WZone.pl jest serwisem u\u017cytkowym, na kt\u00f3rym mo\u017cna znale\u017a\u0107 m. in. terminarz imprez (clubbing), opisy klub\u00f3w, nowo\u015bci p\u0142ytowe, darmowe sample, konkursy,&#8230;","protected":false},"author":1,"featured_media":115312,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-115311","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/115311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=115311"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/115311\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/115312"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=115311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=115311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=115311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}