{"id":114932,"date":"2003-01-20T06:00:00","date_gmt":"2003-01-20T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/atl-owa-kampania-polkomtela-przygotowana-przez-euro-rscg-dialog\/"},"modified":"2015-01-15T20:15:07","modified_gmt":"2015-01-15T20:15:07","slug":"atl-owa-kampania-polkomtela-przygotowana-przez-euro-rscg-dialog","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl-owa-kampania-polkomtela-przygotowana-przez-euro-rscg-dialog.html","title":{"rendered":"ATL -owa kampania Polkomtela przygotowana przez Euro RSCG Dialog"},"content":{"rendered":"<p><P>G\u0142\u00f3wny przekaz kampanii to: &#8222;Im d\u0142u\u017cej jeste\u015b z Plus GSM, tym wi\u0119ksze masz z tego korzy\u015bci&#8221;. Kampania obejmuje film reklamowy pt. &#8222;Winda&#8221; emitowany od 26 grudnia 2002 w TVP1, TVP2, Polsacie, TVN i TV4, reklam\u0119 prasowa w prasie codziennej i tygodnikach oraz dzia\u0142ania w Internecie.<\/P><br \/>\n<P>Planowaniem i zakupem medi\u00f3w zaj\u0119\u0142a si\u0119 Universal McCann. Kampania potrwa do ko\u0144ca stycznia.<\/P><br \/>\n<P>Grup\u0119 Euro RSCG tworz\u0105 specjali\u015bci z zakresu reklamy, marketingu relacji, marketingu opartego na bazach danych oraz field marketingu. Integruj\u0105c swoj\u0105 wiedz\u0119 w sferze komunikacji i wsparcia sprzeda\u017cy, opracowuj\u0105 oni &#8222;Kreatywne Rozwi\u0105zania Biznesowe&#8221; s\u0142u\u017c\u0105ce budowie silnych marek. W sk\u0142ad Grupy Euro RSCG wchodz\u0105: Euro RSCG New Europe, Euro RSCG Dialog, Euro RSCG Marketing House.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Euro RSCG Dialog przygotowa\u0142a na zlecenie Polkomtel SA kampani\u0119 dla \u015acie\u017cki Utrzymania Klienta, czyli zestawu korzy\u015bci i przywilej\u00f3w jakie przys\u0142uguj\u0105 ka\u017cdemu klientowi Plus GSM w zale\u017cno\u015bci od jego sta\u017cu w sieci.","protected":false},"author":1,"featured_media":136332,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9639],"tags":[74,243,123],"class_list":{"0":"post-114932","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-havas","9":"tag-plus-gsm","10":"tag-polkomtel","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/114932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=114932"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/114932\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/136332"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=114932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=114932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=114932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}