{"id":114894,"date":"2003-01-22T06:00:00","date_gmt":"2003-01-22T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pop-upy-powinny-zniknac\/"},"modified":"2003-01-22T06:00:00","modified_gmt":"2003-01-22T05:00:00","slug":"pop-upy-powinny-zniknac","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pop-upy-powinny-zniknac.html","title":{"rendered":"Pop-upy powinny znikn\u0105\u0107"},"content":{"rendered":"<p><P>78,3% badanych stwierdzi\u0142o, \u017ce reklamy wyskakuj\u0105ce w oknach (pop-up) s\u0105 &#8222;bardzo irytuj\u0105ce&#8221;. Eksperci z firmy Gartner nie ukrywaj\u0105, \u017ce internauci stosunkowo dobrze reaguj\u0105 na bannery (ok. 50% badanych twierdzi \u017ce bywaj\u0105 irytuj\u0105ce) oraz interstitiale (43%) lecz reklamy typu pop-up spotykaj\u0105 si\u0119 z siln\u0105 niech\u0119ci\u0105. <\/P><br \/>\n<P>Dla analityk\u00f3w wniosek jest oczywisty: pop-upy powinny znikn\u0105\u0107 z listy no\u015bnik\u00f3w reklamy online. &#8222;Pomimo irytacji konsument\u00f3w, reklamodawcy nadal je stosuj\u0105. Ich klikalno\u015b\u0107 jest wi\u0119ksza [ni\u017c w standardowej reklamie online] i ceny wy\u017csze \/&#8230;\/&#8221;, wyja\u015bnia Denise Garcia, analityk z firmy Gartner. <\/P><br \/>\n<P>Jednak specjali\u015bci s\u0105 zgodni, co do tego, \u017ce czas pop-up\u00f3w si\u0119 ko\u0144czy poniewa\u017c internauci s\u0105 coraz bardziej \u015bwiadomi technik reklamowych, korzystaj\u0105 z narz\u0119dzi blokuj\u0105cych ich wy\u015bwietlanie, wi\u0119c klikalno\u015b\u0107 szybko spada. Przysz\u0142o\u015bci\u0105 reklamy internetowej s\u0105 no\u015bniki pozwalaj\u0105ce \u0142atwo zrezygnowa\u0107 z ekspozycji reklamy (np. top layer). <\/P><br \/>\n<P>Analitycy z firmy Gartner spodziewaj\u0105 si\u0119 wkr\u00f3tce rozpocz\u0119cia dzia\u0142a\u0144 agencji marketingowych i stowarzysze\u0144 bran\u017cowych na rzecz zaniechania przez reklamodawc\u00f3w publikacji pop-up\u00f3w.&nbsp; <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Zdaniem ponad 75% konsument\u00f3w, pop-upy i pop-undery s\u0105 najbardziej irytuj\u0105c\u0105 form\u0105 reklamy w Internecie. Wniosek taki opublikowa\u0142a firma Gartner po przeprowadzeniu w USA bada\u0144, w kt\u00f3rych udzia\u0142 wzi\u0119\u0142o prawie 3 tys. internaut\u00f3w.","protected":false},"author":1,"featured_media":114895,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-114894","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/114894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=114894"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/114894\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/114895"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=114894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=114894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=114894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}